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P1 Impact and influence the macro environment has on BT organisation

   

Added on  2021-01-01

15 Pages4591 Words315 Views
Business Strategy
P1 Impact and influence the macro environment has on BT organisation_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence the macro environment has on BT organisation.............................1TASK 2............................................................................................................................................4P2 Internal environment and organisation capabilities..........................................................4TASK 3............................................................................................................................................6P3 Evaluate the competitiveness of UK’s telecommunications sector using Porter’s five forcesmodel......................................................................................................................................6TASK 4............................................................................................................................................7P4 Understanding and interpreting strategic direction...........................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONIn current scenario, every business wants to attain long term benefits. For this, it isnecessary for firm to prepare and make an impressive business which contribute in risingperformance level of the organization. In this business strategy refer to process and policieswhich may provide better guidance to various department with the purpose of attaining desirableresults in effective manner. Basically, business strategy is related with long term planningprocess in which firm perform their entire task by reducing the risk factors in most effectivemanner (Ackermann and Audretsch, 2013). Along with this, manager also play vital role inevaluating internal and external factors. This will aid in developing as well as implementingappropriate policies at workplace. With the help of this company easily attain competitiveadvantage by providing better services to its customers. Present report is based on BT, istelecommunication company which provide global services to large number of people. Theyperform their business in various countries with the aim of attaining better results. This reportalso discussed about PESTLE analysis which may assist in rising performance level of the firmat market place. TASK 1P1 Impact and influence the macro environment has on BT organisationIt is important for business organization to evaluate all the environmental factors becauseit directly affect the business activities in positive and negative manner which may leads inachieving competitive advantage. As BT is biggest telecommunication organization in whichthey operate their business activities in over the world. Basically, it provide mobile andbroadband and IT service in UK. In addition of this, company have number of staff members inwhich they effectively serve prime services to its users according to their taste. In assistance ofBT, various subsidiaries are work for this organization for delivering better telecom service inover the world. For attaining better success, manager have to evaluate the macro environmentand its elements which may aid in determining the actual performance of the organization atmarket place. For attaining the same, company use PESTLE model to effectively understand theentire elements.PESTLE Analysis of BT organisationIn today's business environment, number of factors are exist outsider of the businesswhich directly affect on company and its activities as well (Alsoboa and Aldehayyat, 2013).1
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Basically, this is more important tool which used by the business organization to reduce thenegative impact of all the environment factors in most effective manner (Bentley, Omer andSharp, 2013). For this company formulate future business strategies in order to enhance theperformance level in most effectual way. In this PESTLE analysis of BT company are asfollows:Political factors: It is consider as an crucial factors because it related with politicalcondition of the nation. For improve their performance level, it is important for BT company toimplement all the government rules and regulations within their activities which may helps inenhancing the productivity level at market place. As a famous telecommunication company, BToperate their activities in various countries so that they have to consider all the political factorswithin their business to execute their activities in appropriate way. Economic factors: It is relate with inflation rates, economic cycle, interest rate, foreignexchange rates and many more. All these are directly affect the organizational activities. Thus, itis crucial for BT company to efficaciously assess as well as evaluate all the factors to managertheir entire activities in suitable way which helps in improving overall performance of thecompany. In this, it is more complex for BT telecommunication to effectively develop all theresources in appropriate way which may leads in reducing the chances of any kind of riskfactors. Social factors: Basically the growth level of telecommunication is very high in whichnumber of company run their services with the purpose of achievingdesirable success. In thiscustomers belief, attitude, taste and preferences play vital role in market place because in thiscompany easily enhance their profitability level by understanding all these social factors. Incontext of BT organisation, they serve prime services to its customers according to needs andwants in order to attain their satisfaction level. Technological factors: Changes are rapidly take place in technologies so that it isimportant for BT organisation to adopt as well as use advanced technologies within theirbusiness activities in which they easily provide high speed network to its customers in order toattain their higher satisfaction level. If firm does not focus on high speed technologies as well asnetwork then they reduce their performance level at market place and also reduce theirprofitability as well (Cadle, Paul and Turner, 2010).2
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