Business Strategy for Integrating Online Sales with Retail Outlets

Running head: BUSINESS STRATEGY
Business Strategy
Name of the student:
Name of the university:
Author note:

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BUSINESS STRATEGY
Table of Contents
Introduction:....................................................................................................................................2
1. Business plan:..............................................................................................................................2
Goal and objective of the plan:....................................................................................................2
Key employees and their role:.....................................................................................................2
Stakeholders, engaged in the plan:..............................................................................................3
Communication strategy for interacting with the stakeholders:..................................................4
Strategies for gathering feedback from the stakeholders:............................................................4
Business plan along with time frame and the resources requires for developing he plan:..........5
2. Documentation of the plan:.........................................................................................................7
Recommendation on resolving the issue, raised by the stakeholders:.........................................7
Process of managing the conflict:................................................................................................7
Steps of mitigating the perceived problem:.................................................................................8
Conclusion:......................................................................................................................................8
Reference List:.................................................................................................................................9

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BUSINESS STRATEGY
Introduction:
In the intense competitive business environment, the organizations should embrace
necessary changes in the internal operation to strengthen their position in the market. Hazen et
al., (2018) opined that there lies the significance of business strategy which enables the firms to
run their internal functionality smoothly. Present paper will highlight a development plan for
accelerating the annual growth of BizOps Enterprises.
1. Business plan:
Goal and objective of the plan:
With the rapid development of technology, the customers are becoming extremely intended
towards accessing internet in order to purchase products as per their own requirement. This is the
most time effective way of completing the entire purchasing process. According to the case
study, the managing director of BizOps Enterprises is aiming to change the structure of their
retail operation with the intention of integrating online sales. As per Hopkin (2018) a
comprehensive development plan is to be carried out in order to make such changes. The
fundamental goal of the plan is to revise the structure if retail outlets in order to integrate retail
sales. This is the way, through which the annual growth rate can be accelerated.
Key employees and their role:
As the employees play a significant role in running the internal functionality of a firm
with utmost efficiency, it is imperative for BizOps Enterprises to integrate employees within the
development plan. The employees and their roles in implementing the plan is presented below:

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BUSINESS STRATEGY
Key personnel Roles
Managing director Communicating the need of changing the retail
structure upon the management
Managing director-
finance
Making a budget to implement the plan in a
cost effective manner.
HR manager Hiring technical staffs for the sake of making
necessary technological changes to integrate the
online sales
HR manager Hiring trainers to strengthen the ability to the
staffs to cope up with the retail sales
IT Manager Launching official social media page of BizOps
Enterprises in order to promote the products.
Project manager Implementing the final plan
Risk analyst Exploring the possible risks of the proposed
changes.
Stakeholders, engaged in the plan:
Stakeholders play a pivotal role in the way of determining the outcome of business. There
are both internal and external employees, who can have a firm impact on the internal
functionality of a company (Durand, Grant & Madsen, 2017). As the managing director of
BizOps Enterprises is aiming to change the structure of retail outlets, it is imperative to engage
the stakeholders in an appropriate way. As the employees are the key factors of running any
smooth outlets, it is imperative to communicate with them. Training is to be offered among the