This assignment is based on the topic of Corporate Social Media Communications in the context of Vodafone UK. The first part involves standardizing, adapting, and personalizing international corporate social media communications, with a focus on Vodafone's strategy. The second part explores strategic misalignments and corporate failure, using real-world examples. Additionally, it discusses disentangling digital platform competition in the case of UK mobile payment platforms. Finally, it provides an analysis of Vodafone's governance of corporate sustainability.