Business Strategy Assignment - Vodafone organisation
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Added on 2020-10-05
Business Strategy Assignment - Vodafone organisation
Added on 2020-10-05
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Business Strategy
CONTENTSContents...........................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Analysis of macro environment and how its ascertain the strategic management decision...1TASK 2............................................................................................................................................3P2 Evaluation of strengths and weakness of enterprise...............................................................3TASK 3............................................................................................................................................6P3 Strategies for improve position in market and competitive edge...........................................6TASK 4............................................................................................................................................7P4 Strategic management plan with strategic objectives and priorities......................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTION Action plan that is developed and followed by a business entity to achieve its set goalsand to serve its customers is known as business strategy. One of the main benefit of this is that ithelp in utilise all resources at an optimum level and at the same time provide competitive benefitto organisation (Aithal and Aithal, 2016). This inform and provide direction to employees toperform their roles in an effective manner so entity can satisfy the needs of its customers. It alsohelp manager in take better decisions. Manager require to examine some factors that affect theformulation and implementation of strategy choose by entity. Vodafone, a firm that deal intelecommunication sector, provide various type of mobile services to its customers, work invarious areas such as US, Middle East and Africa is taken in present study. Different factorspresent in business environment and impact of those elements strategies and decision makingprocess of entity is all detailed in this report. Telecommunication sector and its competitivenessin UK is given in this. Internal capabilities of Vodafone and strategic options available to firm toattain its end goals is all detailed in this. TASK 1P1 Analysis of macro environment and how its ascertain the strategic management decision Macro environment is also known as macro environment that contain differentuncontrollable factors which impact on decision making process of entity and also impact on itsposition in market (Basco, 2015). Major forces that cover under this are political, legal,technological, economic, environmental and socio economic. For maintain its market share andto enhance its competitiveness, it is very essential for Vodafone to study these elements. Allfactors of external business can be understood by the following points:As Vodafone is a large enterprise, so ensure effective completion of its commercialoperations entity requires to undertake a study to examine the macro elements:Political elements: This aspect reveal the rules and regulations introduce by governmentfor control activities and operations of business enterprise. If Vodafone wants to operate in newareas then it is very essential for firm to get approval from government before develop itsinfrastructure (Rugman and Verbeke, 2017). In addition to this, different elements such aspolitical instability and peace of start impact on business activities. For an example: Conflicttook place in Europe affect the decisions of Vodafone. 1
Economic factors: This contain the exchange rate, inflation and deflation rate exist innation. All this largely affect the expansion decision and profitability of organisation(Temminck, Mearns and Fruhen, 2015). For an example: development state provide anopportunity to Vodafone to expand its activities with earn large number of profits. On the otherhand so many fluctuation in exchange rate increase the risk of firm. It is very important forVodafone to analyse this element in order to maintain its market share. Social factors: Beliefs and culture of individuals living in the areas in which firm operatelargely affect growth and success of entity (Ghezzi, Cortimiglia and Frank, 2015). It is veryimportant for entity to identify and examine the needs of local people in order to generate largeamount of profit. One of the main feature of Vodafone is that it introduce innovation in itsservices as per the special requirements of customers. Technological element: Technology play a big role in every sector. One of the mainreason behind this is that it provide an opportunity to enterprise to offer featured services to itscustomers and also provide competitive benefit (Smink, Hekkert and Negro, 2015). Vodafone isvery popular for its effective and unique services. With help of technology, entity can step aheadand can increase its profitability. Further, as Vodafone is a technology driven entity so it is veryessential for entity to us new and updated technology. Legal factors: Today, Vodafone is a leading player in telecommunication industry as itoperate in large number of areas and at offer services with latest features. It is very important forentity to follow the legal rules and regulations exist in a country for avoid the cases of copy andothers. Entity has faced a issue not to pay proper attention on its employees and this is the mainreason why large number of individuals leave the entity. In this situation, entity require to paymore attention to requirements of its workers and bring transparency in commercial operations isalso very essential for entity. For create and positive image, entity require to follow the rulesexist in country. Environmental factors: This element focus more that enterprise require to carry outbusiness activities by consider the factor of environment safety. Today every individuals wantand expect from their brand to participate more in development activities. This attract morecustomers and also enhance goodwill of entity.Overall it is clear that changes take place in factors exist outside the entity impact on itsaction which affect its growth. Vodafone is a successful and leading brand in telecommunication2
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