logo

P1: Impact and Influence of Macro-Environment of Vodafone

   

Added on  2020-10-22

15 Pages4915 Words302 Views
BUSINESS STRATEGY
P1: Impact and Influence of Macro-Environment of Vodafone_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Impact and influence of macro-environment of Vodafone..............................................1M1: Analysing macro-environment and identifies strategies management decision.............4TASK 2............................................................................................................................................4P2: Assessment of internal environment of enterprise...........................................................4M2: Strengths and weaknesses of firm's internal capabilities, structure as well as skill set. .7TASK 3............................................................................................................................................7P3: Porter's five forces model.................................................................................................7M3:Appropriate strategies for improving competitive edge and market position.................8TASK 4............................................................................................................................................9P4: Strategic directions as well as options available with an enterprise................................9M4: Strategic management plan...........................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12.......................................................................................................................................................12
P1: Impact and Influence of Macro-Environment of Vodafone_2
P1: Impact and Influence of Macro-Environment of Vodafone_3
INTRODUCTIONThere are various aspects of a business and all those aspects needs to be effectivelymanaged by a proper strategy, which will allow business to flourish and grow over period oftime. A business strategy is a definitive plan framed by the management of the company to takebusiness forward on the growth path. A business consist of macro and micro environmentalfactors, therefore its overall impact on the business needs to be analysed by the management ofthe organisation and necessary strategies shall be framed to reduce the overall impact of the sameon the business. The current report is on telecommunication industry in UK and the report willdiscuss the business strategy of Vodafone. Vodafone is a company which is engaged in thebusiness of providing telecommunication services to people (Aithal and Aithal, 2016). Thecompany has been able to grow substantially and is having a brand image as well as reputationwithin the telecommunication market. The company operates in Asia, Europe and Africa as well.The current report will going to have a detailed discussion on various macro and microenvironmental factors affecting business, including VRIO/VRIN, PESTLE Model, Ans-offGrowth matrix to discuss the competitive position of the company in a detailed manner.TASK 1P1: Impact and influence of macro-environment of VodafoneVodafone is a big company which is operating its business on a large scale and is havinga good brand image as well as reputation within the market. Due to this fact, the company dogets affected by various other factors that prevails within the macro business environment. Thecircumstances that prevails within macro environment do affects company and its businessstrategy overtime. Macro environmental factors includes political, economical, social,technological, legal as well as environmental etc. PESTLE Analysis allows an organisation to assess the various external factors that mightaffect its business and then makes necessary strategies to overcome the same. Vodafone is aglobal company and thus it is quite crucial for it to analyse the various micro and macro factorsthat may affect it gong forward. The analysis of these factors in details are as follows: Political Factors: These factors refers to the political condition that affects the businessof an organisation in the longer run. Due to the fact that company operates on a global level,there are chances of it gets affected by the political turmoil that is there within those countries. It1
P1: Impact and Influence of Macro-Environment of Vodafone_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Strategy of Vodafone - Essay
|12
|4374
|53

Vodafone Business Strategy Assignment
|13
|4360
|357

Business Strategy Assignment pdf | Vodafone
|16
|4695
|82

Business Strategy Assignment Solution - Vodafone
|15
|3971
|250

Business Strategy Assignment - Vodafone organisation
|12
|4294
|146

Impact of Macro Environment on Vodafone's Business Strategies
|14
|4379
|24