Business Strategy - Sun & Surf Company

Added on -2020-02-24

| 17 pages| 3674 words| 57 views

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Tourism promotion ventures2ContentsNature of business............................................................................................................................2Objectives........................................................................................................................................3Mission............................................................................................................................................4Keys to success................................................................................................................................4Company summary..........................................................................................................................5Company location and facilities......................................................................................................5Services............................................................................................................................................5Competitive comparison..................................................................................................................6Service description...........................................................................................................................7Macro environmental factors...........................................................................................................7Sales Literature................................................................................................................................7Fulfilment........................................................................................................................................8Technology......................................................................................................................................8Future services.................................................................................................................................8Market Analysis Summary..............................................................................................................9Target market segment strategy.....................................................................................................10Market needs..................................................................................................................................10Market trends.................................................................................................................................10
Tourism promotion ventures3Competition and buying pattern....................................................................................................11Main competition...........................................................................................................................11Strategy and implementation summary.........................................................................................11Recommendation and Conclusion.................................................................................................12
Tourism promotion ventures4Nature of businessSun and Surf Company is a Tourist group operator providing with the online and offline booking of tour packages. The two ventures by the company are providing traveller with the customized packages and group tour travel packages (Athanasopoulos & Hyndman, 2008). The wide range of options provided by the company distinguishes it in the market. Tourism in Australia is known to be an important component contributing around 3 percent to the total Australian GDP. The Domestic tourism contributes 73 percent of the total direct tourism GDP.

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