Business Strategy Assignment:Vodagfone
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Added on 2020-06-05
Business Strategy Assignment:Vodagfone
Added on 2020-06-05
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION................................................................................................................................3Task 1- The external environment........................................................................................................3P1 analyse the impact and influence macro environment of Vodafone and its business strategies......................................................................................................................................................3M1 Critically analysing macro environment...............................................................................4TASK 2- The internal environment and organisation capabilities..............................................4P2 Vodafone internal environment and its capabilities.........................................................................4M2 Critically evaluating strengths and weakness.......................................................................6TASK 3 analysing the telecommunication Sector......................................................................6P3 Evaluation of United Kingdom telecommunication sectors using Porter's five force model.6M3 Most appropriate strategies to improve edge and market position.......................................7P4 Evaluation the strategic direction and option available for Vodafone...................................7M4 Producing strategic management plan that is tangible and tactical......................................8CONCLUSION....................................................................................................................................9
INTRODUCTIONBusiness strategy refers to establishment of firm objective and benchmarking that enhance and encourage existing approaches of company. The aim of these report is to understand and awareness about the various types of plan of action which could be utilised in an functional, tactical or important part for any company. Further, to more specific knowledge the chosen organisation Vodafone from a telecommunication sector of United Kingdom which will highlighted on impact and influence the macro environment and it business strategies as well strengthen and weakness of the cited firm. The proper analysis of telecommunication industry of UK which the help of Porters five force model. At the end, analysis the strategic direction and option available for the selected organisations.Task 1- The external environmentP1 analyse the impact and influence macro environment of Vodafone and its business strategies.For each and every organisation there are certain factors which will impact on firm performance and it business strategies. There are various way in which firm can get effective evaluation outcomes to determine the impact and influence such as follows:Pestle analysis of VodafonePolitical Factor: These is the main macro environment factor which had impacted on the company and its business strategies. The regulation introduce by the government in which the mobile phone licences are force fully controlled and are highly costly. In various instance this tight measure are implemented by the ruling part in terms of decrement mobile gadgets' utilisation for kinds due to some health problems. The another aspect is infrastructures to create an assistance with the help of high facilities and the network usually need prior approval from the supreme body as well government.Economic Factors: It is also a main factor which can be impacted on the Vodafone due to slow economic performance of the nation. The recession has been decrement the overall consumer paying capacity hence, there is price war in between various firms which were deal in the telecommunication industry provide the similar services to drive the price of calls and SMS to increase more clients. The other aspect is cost of involves in licensing in which new technology of 3G and 4G which was initiate and face the situation of bid war in between organisation but end withup with a huge expense of acquiring this advancement of technologySocial factor: This can be the major factor for the Vodafone in which there is various nation specifically in Europe it is in pattern to individual feel better to have a mobile phone. The market in such continent is so high that each and every mobile company is associate there business (Pisano, 2015). The demographic in the aspect in which the mobile phones tend to be utilised by youth in society. In a nation where the crowd is ageing which is the trend across the UK. Technological Factors: This is factor had changes the entire Telecommunication industry as well Vodafone. The introduce of 3G technology have assisted to the cited firm to interact easily through their telephone and they were capable to content work like the mobile net or famous interpersonal web sites like Facebook straight approachable from the telephone set.Legal Factor: The changes in legislation and other rules as well regulation which will impact on theVodafone. There are various laws which are regulated by the activity of enterprises for instance, the Sales of Goods Act 1974 which state that each and every goods must be effective for the aim of intended. Environmental Factor:These are the another factor which can be impacted and influence to Vodafone. But the firm had accepted a usage session for gadgets in terms to assist the situation and reprocess and utilize the raw material utilised in the phone. Ansoff growth vector matrix to analyse the firm strategic positioning.These frame work will help to make strategy assist to find out corporate growth opportunities as
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