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Business Strategy Assignment Sample | Vodafone

   

Added on  2021-01-01

20 Pages6173 Words157 Views
Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. PESTEL Model..................................................................................................................12. Ansoff's growth matrix:......................................................................................................3TASK 2............................................................................................................................................51. VRIO model to analyse the strategic capacities possessed by organisation......................52. Strength and weakness of Vodafone..................................................................................7TASK 3............................................................................................................................................81. Analysis of telecommunication sector with help of Porter's five force model...................8TASK 4..........................................................................................................................................13Boman's strategy clock model..............................................................................................13Porter generic strategy..........................................................................................................15CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18

INTRODUCTIONBusiness strategy is a plan of action which assist company to accomplish their goals withoptimum utilisation of resources. This is considered as master plan that management uses toassure their competitory place in industry, carry its transaction and attain the desired result oforganisations. Strategy allows administration to lead their competitor and accomplish theirdecided goals and objectives at minimum cost with maximum profits. It aid in attainingeffectiveness, perceiving and employing opportunities, mobilising resources and assuring abeneficial position. There are different level of schemes and strategies such as corporate strategy,business level strategy and functional level strategy that is used by the organisation according totheir needs. To better understand this concept, Vodafone, United Kingdom is selected for thisreport. PESTLE model for environment analysis and Ansoff's growth matrix is being evaluatedfor the chosen organisation in this report. Apart from this, VRIO model and strength andweakness of the chosen company is described in this project. The evaluation oftelecommunications sector has been done by using Porter's Five force model. Beside this, thestrategic plan of action is being formulated in this project.TASK 11. PESTEL ModelExternal environment:External environment factors are those that make effect on the business operations of anorganisation indirectly. By analysing these factors company like Vodafone can prepare thestrategy according to environmental needs and sustain in the market for long period of time.These external environment factors needs to be considered in order to make strategic decisionsso any kind of deviation can be avoided. There are some external factors which are discussed asbelow:Political Factors:The political factors are those which are related with the political stability, tariff and tradepolicy of business and tax policy of country. The element of political factors impacts directly orindirectly business operations of Vodafone. For example, the government of UK has changed thetax rate on the telecommunication operations so it will make direct impact on the operation of1

Vodafone. As the higher authority of Vodafone also needs to plan their strategy according tolatest tax rates in order to be effective in market.Economical factors:The economic condition of country makes huge impact on growth and decline of abusiness. The factor involves the GDP rate, unemployment rate, interest rate, inflation andrecession etc. An evaluation of this factor will help the company to better position themselves inmarket. As economy variability of a nation needs to be understand by the Vodafone in order tomake changes in business strategy according to situation. Social factors:Social factors are those which comprises of social culture, taste, preferences, need andwant and demographics of society. The social factors evaluation helps the company becomeaware about society taste, preferences and demographics. According to the survey done byDeloitte, the younger consumers aged 16 – 24 use their smartphones so Vodafone can plan theirstrategy specifically for these demographics and attain their goals.Technological factors:It is a dynamic factor of external environment which keeps on changing frequently. Thetelecommunication sector is a sector which is completely based on the technology. There isdifferent network for mobile such as 2g, 3g and 4g. In present scenario Vodafone is aligningtheir strategy according to these network but for the future scenario if competitor of Vodafonecome up with 5g than management of Vodafone has to change their strategy. So this is how themanagement of organisation determine their strategy according to analysing external factor.Legal factors:Legal factors are those which are related with laws and legislation of company which isgoverned by the government. These laws needs to be followed by every related industry as non-following of these laws can impose heavy penalties on organisations. There are some laws whichare related with telecommunication such as UK communication Act 2003. So any change in thislaw will make the impact on strategic decision of Vodafone and they have to plan it according tothe updated laws.Environmental factors:Environmental factors are very considerable factor now days due to the environmentalpolicies. It is important to this factor for organisation and make sure the business is not much2

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