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Business Strategy INTRODUCTION 1 TASK 11 PESTEL Model 1 Ansoff's Growth Matrix: 4 Strength and Weakness of Vodafone:6

   

Added on  2020-12-29

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Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1PESTEL Model..........................................................................................................................1Ansoff's growth matrix:..............................................................................................................3TASK 2............................................................................................................................................4VRIO model to analyse the strategic capabilities.......................................................................4Strength and Weakness of Vodafone: ........................................................................................6TASK 3............................................................................................................................................8Analysis of telecommunication sector with help of Porter's five force model ..........................8TASK 4..........................................................................................................................................11Understanding and interpreting strategic decision....................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15

INTRODUCTIONBusiness strategy is a set of decisions which helps business organisations to achieve theirgoals with optimum utilisation of resources. This can be referred as a master plan whichmanagement utilise to secure their competitive position in market, carry its operations andachieve the desired outcome of organisations. Strategy enables organisation to be ahead of theircompetitors and achieve their pre set goals effectively and efficiently. It helps in achievingeffectiveness, perceiving and utilising opportunities, mobilising resources and securing anadvantageous position. There are various level strategy such as corporate strategy, business levelstrategy and functional level strategy which is used at different level of management in business.To better understand this concept, Vodafone, United Kingdom is selected for this project.PESTLE model for environment analysis and Ansoff's growth matrix is being analysed for thechosen organisation in this project. Apart from this, VRIO model and strength and weakness ofthe chosen organisation is explained in this project. The analysis of telecommunications sectorhas been done with the use of Porter's Five force model. Apart from this, the strategicmanagement plan is being developed in this project.TASK 1 PESTEL ModelExternal environment:The external environment factors are those which make impact on the capacity of abusiness or investment in order to achieve their strategic goals and objectives. These externalfactors directly make impact on the business operations. It is very important for organisation likeVodafone to analyse these factors in order to be sustainable in the marketplace. This will helpthem to identify the factors which can make effect on their operations and than accordingly plantheir strategy. There are some external factors which are discussed as below:Political Factors:The political factors are those which are related with the political stability, tariff and tradepolicy of business and tax policy of country. As this factor make direct impact on theorganisational business. Ignorance of political laws, ordinances and regulations could lead toheavy fines and negative publicity of company (Burlton, 2015). The Vodafone needs to maintain1

in house legal and professional departments so that they can make their plan and strategyaccordingly. Economical factors:The economical factors are those which are related with the economic condition ofcountry. It includes the GDP rate, unemployment rate, interest rate, inflation and recession etc. Itis very important for the company to evaluate this factor in order to be sustainable andcompetitive in market. Economy fluctuate very frequently in all countries and this fluctuationmake direct impact on the business of company like Vodafone. Social factors:Social factors are those which are relates with social culture, taste, preferences, need andwant and demographics of society. The analysis of social factors assist to know the consumerattitudes and opinions, consumer buying patterns, ethical issues and cultural taboos of a society.According to the survey done by Deloitte, the younger consumers aged 16 – 24 use theirsmartphones while walking so it shows that younger consumer of society is more attractedtowards the use of smartphone so Vodafone can attract more number of young consumer.Technological factors:The technology is updating day by day and it is very important for companies to adoptnew technology so that they can expand their consumer base. As in telecommunication sectorscompanies are coming up with new mobile network such as 3g, 4g and in future Vodafone iscoming up with 5g. So this is how technology attract new consumers and helps in increasingconsumer base (Chang, 2016).Legal factors:Legal factor is an external factor which make impact on the operations of business. Thereare various laws which are formulated and governed by the government and it needs to befollowed by related industry. The Vodafone needs to follow the laws which are related withtelecommunication such as UK communication Act 2003. The act protect the rights ofconsumers.Environmental factors:Environmental factors includes all those which are related with environment of a country.It related to the ecological and environmental aspects which will effect the demand for2

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