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E-Commerce Security and Business Practices

   

Added on  2020-03-04

9 Pages2335 Words159 Views
Web Development
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In ever increasing economy, how the e-commerce trends have changed over theyears?In early E-Commerce how user interface looked (1990s)In early 1990s most websites were created with text. There was no online store until around 1994.The user interface looked like a word document with individual columns filled with text and featuredscreen to make a quick transaction. As the 90s progressed, individual columns changed to tables andGIF images were becoming extremely popular. EBay and Amazon were just getting started at thistime. Security also became priority as first secure transaction happened in the U.K.Tremendous Growth was seen in 90s for some E-commerce companies as we know today. Therewere also flash animations used by web designers.E commerce user interface design in early 2000s and late 2000sIn early 2000s, cascading style sheets (CSS) was used. This was effective as web designers can lookand feel of the design a considerable number of pages. The content and design is still in use todaybecause of low costs design.In the middle and lately 2000s there was new scripting language called JavaScript to design morepowerful web pages which gives superior user experiences. At this stage, demand for numerousproducts increased so they required a navigational menu apart from small menu which couldn’tsupport navigation to even tons of pages. This navigational window consist of various webapplications and attractive contents with drop down windows where one can print a coupon, save theirfavourite products in wish list and can share blog and can place multiple products in one go, all in thesame sitting.Presently Electronic Commerce user interfaceThe evolutionary growth in mobile device posed a huge problem to web designers to entirely changeinfrastructure of the e-commerce because earlier customers were having no interest in purchasingitems through tablets and phones. This resulted in the mobile interface along with the desktopinterface. Moving on effects like flash was not preferred anymore. Also customers have many optionslike PayPal, companies E-wallet, cash on delivery etc to pay for their purchased items efficiently.How buying trends through e-commerce website and mobile app have changed?Online shopping trends have changed significantly in the last few years. There used to be limitednumber of few big online stores earlier and there are now thousands of stores selling productsworldwide on just one click.Mobile app has opened a new era to do online shopping. It has shut down the use of many websitesin favour of mobile apps and its hasn’t been privilege for most companies however shopping throughmobile apps doesn’t make downfall in annual report, ultimately resulting in remarkable performance.Nowadays customers prefer mobile apps over websites. With mobile apps purchasing thingsbecomes easier than websites. You can place orders from anywhere.Shopping through mobile apps is getting stronger than before.
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Evolution price comparisons of e-commerce website have evolved?It can’t be denied that e-commerce website is future of online retailers. Easy availability of internet hasgiven rise to purchasing portals that lists goods from various retailers. Different retailers set differentprices for their products so this makes it possible for customers to compare prices before purchasingproducts.This service of price comparison is a stop to the customers to get right product with lowest possibleprice. This e-commerce websites also provide wide array of customer goods and services. Pricecomparison may appear to focus only on big merchants but it can give an opportunity to smallmerchants to showcase their wide variety of products.How the artificial intelligence will make the e-commerce website more users friendly?Artificial intelligence (AI) is the capability of software to become proficient and acquire skill on the dataprovided to it. AI is still away in understanding the human brain but in terms of e-commerce the strideshave been huge. The virtual economy is run in software to interpret massive amounts of data andmake real time changes to it. This has brought changes in how customer relates to product and how amerchant relates to customers. Artificial intelligence benefits both groups- merchants and buyers.Artificial intelligence brings an experience of personalization. This makes it easy for customers tosearch in through the required content only.Artificial intelligence has provided an idea of chat bots who answers customer queries from the FAQdatabase without wait time and unnecessary interactions. If customer is willing to search for an unknown name product, can upload that image into search arealike Google search bar. AI learns the elements and produces the related results. There are manymore features of artificial intelligence like shipment tracking. Tracking can be done in real time.In this way Artificial intelligence makes shopping websites more user friendly.
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How the customer relationship management shall be managed in the e-commerceplatform?Customer relationship management (CRM) is a crucial part of a successful e-commerce business.Overall managing of consumer information is required in running of viable e-commerce. It allows yourcompany to manage business relationship in a centralized way. A customer relationship managementsoftware allows to keep track of partnership and sales related information. It will greatly enhance theinternal visibility of any company.CRM can be managed by performing various practices, strategies and technologies throughout thecustomer lifecycle, with the goal of driving sales growth.Firstly, limit the need for customer service. Consumer will have no need to call customer service toresolve the issue. Simpler the user interface is more customers you get. This type of user interfaceincludes high definition images, accurately described things like prices and ratings, neatly describedcategories and easy going of checkout.Thoroughly going through customers needs and service provided by customer service executive tothem should be managed to ensure quality service.How the payment process shall be achieved with growing threats of cyber-attacks one-commerce websites?Security of e-commerce websites is a major concern today. Users give importance to those websiteswhich gives utmost privacy and security to their transactions. With the growing threats of cyberattacks e-commerce websites need to follow the trends to prevent breaches. Some of them are:-1.Upgrading your business website with a secure socket layer (SSL). An SSL certificate is away to prevent threats over the internet. Generally electronic commerce website collectssensitive information of their customers and to prevent the misuse of this information websitesneeds to install SSL certificate. An SSL is a security protocol that establishes a securedconnection between client and server during transmission. It secures the sensitive informationlike credit card numbers, login credentials and many such things.
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