Cadbury Marketing Essentials - Report
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Added on 2021-02-20
Cadbury Marketing Essentials - Report
Added on 2021-02-20
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Marketing Essentials
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................3P1 Explain the key roles and responsibilities of the marketing function ...................................3M1 Analyse the roles and responsibilities of marketing in the context of marketingenvironment.................................................................................................................................5M2 Interrelationship between marketing and other functional units of a company..................5P2 Explain how roles and responsibilities of marketing relate to the wider organisationalcontext.........................................................................................................................................6TASK 2............................................................................................................................................8P3. Comparison between the marketing mix of two organisations.............................................8M3 different tactics applied by companies to achieve their business objectives......................12CONCLUSION .............................................................................................................................13REFERENCE.................................................................................................................................14Books and Journals........................................................................................................................14
INTRODUCTION The marketing function plays an important role in the organisation. Marketing is definedas activity which is related to promoting and selling of products. This consists of various actionsthat are undertaken to draw in customers and to maintain relationships with loyal customers.Sales of the company directly depends upon performance of marketing department. The mainaim of marketing is to provide products and services to customers and increase customersatisfaction level. Marketing department of the company is responsible for delivering of qualityproducts to the customers. The company which is considered in this report is Cadbury. This isBritish confectionery organisation and this is owned by Mondelez International. Theheadquarters of this company are located in Uxbridge, London. The present report discussesabout roles and responsibilities of marketing function. This report includes marketing mix ofCadbury and this will help in analysing the importance of marketing department within thecompany. TASK 1P1 Explain the key roles and responsibilities of the marketing function Marketing function can be regarded as a function of organisation which helps to create arelationship between prospective customers and company's products and services. This is afunction which helps in promotion of company's products in their target market. Variousfunctions of marketing include researching of market, planning, development, sales, after salesservice etc. marketing function consists of various roles played in business.. all such functionstogether contribute in achievement of objectives and development of marketing department ofcompany. Key roles and responsibilities of marketing department of Cadbury are disccusedbelow:Roles of Marketing:Defining brand: Cadbury is a well established brand across globe. Marketing departmentof Cadbury is very well established. Defining a brand is very essential for every company, itbasically includes information of what a brand is all about. In context of Cadbury it is a branddealing in chocolates and target market for this brand is not a particular group but people of allage groups(Tan and Sousa, 2015).
Gathering Marketing information: This is very essential function in which informationis gathered related to target market of company. Marketers of cadbury make attempt to try toidentify needs and then modify their products according to that. Product designing: This is very important role played by marketing department inCadbury in this they try to identify present and what can be future demands of their customersand after that they design products according to it. To increase overall awareness for theircustomers Cadbury always tries to establish coordination between production and marketingdepartment of company. Conducting Campaigns: Marketing department should try to promote and advertisetheir brand. Several campaigns have been initiated by Cadbury for promotion and advertising oftheir products. Cadbury believes in organising such campaigns so that they are able to promotetheir products and increase overall sales. Use of various platforms: There are various platforms which are Cadbury can use topromote and advertise their products. Cadbury has been using print media, televisionadvertising, hoardings and many other sources for advertisement of their products. Changingscenario has also forced companies to use digital media as a source of advertising their products.This is platform which is attracting youth towards and is also a very cost effective technique alsofor company and helps in saving of time. Responsibilities of Marketing Function:There are some important responsibilities also which are played by marketing departmentof company. Several responsibilities played by this department are mentioned blow:Researching: This is very important responsibility of marketing department that they areable to properly research their target market and target customers. This researching should bedone in a way that they are able to draw required outcomes from it. Results drawn from suchresearch helps company in making some important decisions(Sajid, 2016). Designing a marketing strategy: Marketing department ensures that company is able tomake a good marketing strategy so that they can do their promotional activities in a better andeffective way. For taking new decisions company tries to form strategies by taking intoconsideration the target market, new product which company is planning to launch anddistribution channel which company is planning to use.
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