Marketing Plan for Cadbury Company

Marketing Plan

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Overview of the company............................................................................................................2
Vision and mission......................................................................................................................2
Objectives....................................................................................................................................2
STP approach...............................................................................................................................3
SWOT analysis............................................................................................................................3
Identification of the target market and customers.......................................................................4
Strategic marketing goals and objectives....................................................................................4
Measuring success of the marketing plan....................................................................................5
Budget for marketing plan...........................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journal........................................................................................................................7

INTRODUCTION
Marketing plan refers to the strategic plan developed by an organization to achieve their
objectives and goals. It is an important part of any organization which helps them to fulfill their
internal capabilities as well as requirements so that they can be able to fulfill their goals.
Cadbury is one of the largest brands of confectionery items all over the world having their
headquarters in Uxbridge West London (Hyyppä, 2021). This report contains marketing plan for
Cadbury Company with their strategic marketing goals and objectives. It also contains various
techniques to measure the success of the marketing plan of Cadbury Company.
MAIN BODY
Overview of the company
Cadbury is a large organization which was established in 1984 by John Cadbury in England. The
Cadbury was famous for their operation in five categories that is chocolate confectionery
beverages and biscuits. Popular products like Oreo, dairy milk, Bournvita, tang and many more
have a tie up with the Unilever Company to increase their sales in the market and make it
effective use of the marketing strategies of Unilever. The quality of the products sold by Cadbury
help them to target loyal customers and large audience with their products. Cadbury works as a
market leader in their industry having their hold on over 70% of the total market share of the
industry.
Vision and mission
Cadbury Company as a vision and mission to more diversify their products in order to provide
more products to their customers related to the Cadbury so that they can get best experience with
the brand name. The company has a mission to attain increase in their sales by 30% with good
satisfaction as well as great quality of their products on the market.
Objectives
Cadbury has a goal to diversify their products and as an objective to provide more diversified
products in the global market with various varieties and specializations in Cadbury (Jimenez,
2020). The main objective of the company is to attain and increment and their sales with 30%
with the diversification of product till the year 2022.