Report On UNILEVER - Market Risk | NESTLE & Proctor & Gamble

Added on -2020-02-05

| 7 pages| 1499 words| 103 views

Trusted by 2+ million users,
1000+ happy students everyday

Showing pages 1 to 3 of 7 pages

Strategic Management
Table of ContentsINTRODUCTION...........................................................................................................................1Company Strategy Application........................................................................................................1Objectives of CADBURY...........................................................................................................1Vision and Mission of UNILEVER............................................................................................1Competitive Environment Applications..........................................................................................3Porters Five Forces for CADBURY...........................................................................................3Competitor Analysis....................................................................................................................3CONCLUSION...............................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONThe present report is having the focus on UNILEVER which is a well-known brand in the UK and aswell as in the international market. The company has their trade in various types of products brands tosale(Haynes and Hillman, 2010.). UNILEVER is mostly dealing with the home care and personal careproducts. The company is making their ice cream which is known as Walls, and this is a market streamwhich is giving a big market. They were having growth of 4.1% in 2015. It is a challenge for them tomanage their sale in each segment. Many companies have their existence in home merchandise and foodproduct like ice cream. So they are having the risk of cover their market by some another competitivecompany e.g. NESTLE and PROCTER AND GAMBLE. Both companies have same products, and theyare covering market and targeted customers of UNILEVER. Company Strategy Application.Objectives of CADBURY.Targeted goals called as a target and this is related to a period. Every company has a target, and theymake their strategy and policy to attain them in the given or pre-decided time. A company can set theirobjectives according to the mission, vision, value and strategy. CADBURY is a company which ismaking chocolates, and they have their targets in the sales. The company is having goals in the sales andcustomers satisfaction. They have competitors in their markets, so they have to attain their goals byimplementing of their strategy (Terziovski, 2010.). Most of the companies are using the both factors formaking objectives, so they have to use their efficiency in their work to attain them anyhow. So this isbased on the leaders that which type of goal consider for the company The CADBURY is highly focusedon the product differentiation to enlarge their product range and to make more options for sales andprofits for them. Vision and Mission of UNILEVER.The UNILEVER is having a simple concept of increasing their market and sale with growing the positivesocial impact of their activities and products. The company has several products which are used in hand1

Found this document preview useful?

You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss

Premium

$45

Q&A Library Access

Chat support

12

Document Unlocks

4

Answer Unlocks

Students who viewed this