Cadbury's Social Media Campaign for Dark Chocolate: A Contemporary Marketing Approach

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Marketing is the activity of showing and advertising a company’s product in a best possible
way to aware customers within the market (Grantham and et. al., 2021). Through marketing
only customers are getting aware about the products within the market and what they need
to purchase. Today most of the companies are using campaign especially social media
campaigns for spreading awareness about their brand and products within their market.
This will also help them to maintain their brand image and brand recognition. Cadbury is a
British multinational confectionery company which is founded in the year 1824 and it is
headquartered in Birmingham, UK. The following report covers campaign objectives,
measurement of success, campaign plan And their communication strategies through
various social media sites like Facebook, Instagram, Twitter and many others. The following
report also covers reflection on campaign.
Campaign objectives
 To aware customers about the offerings of company especially the dark chocolate.
 To help the company by increasing overall sales through innovative and attractive
design of their social media campaign.
 To maintain a good relationship with customers.
Measurement of success
The following campaign is conducted on social media sites hence the measurement of
success of this campaign is measured through likes and comments on the post and uploads
made by company by the customers. The more likes will represent that customers like the
information which is shared by the company. Secondly, if customers are sharing their post
and uploads to other people then also it reflects that they are showing their interest in the
campaign an in the product.
Campaign plan
First of all, the Cadbury Company will decide a team who will design the campaign for their
success. After analyzing the team members they will make sure that the collection of data
will conduct properly. The data which is collected for this campaign is limited to the targeted