Marketing Campaign Execution Plan for Cadbury's World

Marketing campaign
execution plan

Table of Contents
INTRODUCTION...........................................................................................................................1
Target Market ..................................................................................................................................1
Objective of Campaign ...................................................................................................................1
Proposed Marketing Campaign........................................................................................................2
Measuring Success of the Campaign ..............................................................................................4
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6
Online..........................................................................................................................................6

INTRODUCTION
The Cadbury's World is the famous visitor place of attraction situated in the Birmingham,
England, UK. The place is the uncover world of delightful chocolate which contain different
zones covering the history of chocolate and Cadbury (Beazer and Cummins, 2020). The place
features the self guided tour which exhibit creation and running of the Cadbury brand. The place
was established in 1990 and had its opening on 14 August 1990 by the Morgan Anderson.
Formally on 12 April 1991 for the visitors it was opened by the Honourable Prime minister John
Major. The products of place are the tour of history of chocolate, adventure and play in
chocolate rain, methods to learn how chocolates are made, a place to add and eat favourite
confectionery to warm melted Cadbury dairy milk and other adventure activities related to
Cadbury journey. Due to Covid-19 the visitors of the Cadbury's world are low.
Target Market
To identify the target market STP model is used
Segmentation: The target customers of the Cadbury's world are the kids from primary and
preliminary schools and parents with kids.
Targeting: to target the particular segment of customer Cadbury's world should target the
parents and kid's through combo offers and free gifts.
Positioning: For positioning the target market should be approached with promotional activities
to appeal the selected market segment (Wawrowski and Otola, 2020).
Objective of Campaign
The objective of the marketing campaign of the Cadbury's world is to increase the nummber of
leisure visitors of the place for the period of September 2021- March 2022 within the timescale
and realistic budget.
From the above objective two smart marketing objectives of the campaign are:
Objective 1: to increase the 10% increase of visitors of the Cadbury's world tour within 6 months
to increase the revenue.
Objective 2: to increase the followers and enhance the positive reviews over the digital media
platforms within 3 months.
1