Business Information System for Cakes and Buns Company

This report analyzes the business model of Cakes and Buns Company, including industry background, SWOT analysis, Porter's Five Forces, and a prototype website. The report also discusses design principles and guidelines for the website.

Running head: BUSINESS INFORMATION SYSTEM
Business Information System
(Cakes and Buns)
Name of the Student
Name of the University
Author’Note

2
BUSINESS INFORMATION SYSTEM
Executive Summary
This report has been focused on the business model of the cakes and Buns. The industry
background has been provided in the report. The importance of the business model have been
discussed in the report. The use of different tools and styles have been disused in the report. The
company has been always looking for the satisfaction level of the customers in order to
maintaining a healthy relationship with them. Therefore, there have been a keen approach of the
company towards the allegation of the customers in the market.

3
BUSINESS INFORMATION SYSTEM
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Industry Background.......................................................................................................................4
Business Model................................................................................................................................4
SWOT Analysis...............................................................................................................................6
Porter’s Five Forces.....................................................................................................................8
Part B.............................................................................................................................................10
Design principles.......................................................................................................................11
Guidelines......................................................................................................................................12
Conclusion.....................................................................................................................................12
References......................................................................................................................................13
Appendix........................................................................................................................................15

4
BUSINESS INFORMATION SYSTEM
Introduction
Business information has been an important asset for organizations. Business model and
structyre have been useful for development of the company. This report deals with the case study
of Cakes and Buns Company. A proper analysis of the business model has been done using
SWOT and Porter’s five forces. A three pages prototype website have been developed for the
company. A proper analysis of the website including technologies used in the development of
prototype website have been discussed in the report.
Industry Background
The Cakes and Buns Company has been established on October 1985 in Inkerman St, St
Kilda. Initially, it was a small business started by Jillian Norman and Rosie Khol. However, it
took less time for the business to grow and gain customers in the market. The first store was
opened in 1990 and faced competitive challenges from Brumby’s Bakers Delight for three years.
However, one of the employees in the company became TV and film star that helped in
promoting their products in the market. This helps in the development of the company by
increasing sales of products. Gradually, the company opened three stores in Melbourne (Bocken
et al. 2014). Now, the company has been looking for online expansion over the internet. The
promotion of products over the internet might help in increasing customer base over the world.
The company is looking for a proper functional website over the internet.
Business Model
The business model of the Cakes and Buns Company has been of Manufacturer type. The
company used to manufacture their own products and sell it to the customer’s directly. The
company has been manufacturing different items in cakes and buns with different flavors. This

5
BUSINESS INFORMATION SYSTEM
has been attracting several customers in the market. The company has been targeting all age
groups of people specially youngsters. The company has been preparing products with no
preservatives used. Therefore, all products are freshly prepared each day for sale. Customers
have been looking for great and delicious tastes of cakes and buns (Casadesus‐Masanell and Zhu
2013). The company has been maintaining balanced framework and made for the business. The
organization structure of the company has been based of various departments. The joint owners
of the company have been main decisions makers for the company. The target audience of the
company has been helping in maintaining a keen approach to the development of the company in
the market. The marketing and promotion team of the company have been focusing in
promoting products over the intertie. The website of the comiany has been prepared in order to
maintain an online approach to the customers. The production team of the company has been
focusing in manufacturing cakes and buns according to the demand.
V
alue proposition

6
BUSINESS INFORMATION SYSTEM
Value proposition of the comiany has been an important part for providing a clear
statement related ti the quality and business of the company to the customers in the market. The
goals and objectives of the company have been properly analysed in the value proposition
analysis. The Cakes and Buns Company have been focusing in design and flavor of the cakes
and buns. The company believe that taste and beauty needs to be directly propositional to each
other. The company does not use any kind of preservatives (DaSilva and Trkman 2014).
Cupcakes and cake rolls have been baked in small batches for ensuring freshness, consistency
and quality. All products are products according it the order and demand of the customers in the
market. There is no unnecessary huge production of products sin the company as they do not use
any kind of preservatives for strong extra products. The company has been looking into the
demand and expectation of the customers for preparing a healthy relationships with them. The
taste and flavor of the cakes and other desserts are taken in matter for satisfying needs of the
customers. The company has been providing services and food for any kind of party and
function. Therefore, this help in a special kind of promotion in the market.
SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT
analyses of the company has been provided below:
Strengths:
Tasty food
Target audience
Customers base
Marketing and Promoting strategies
Weaknesses:
There has been limited advertising and
diversity for the company.
Perishable goods means limited shelf life
which sometimes affects the margins

7
BUSINESS INFORMATION SYSTEM
Reasonable Price of products
Customized cakes for birthday and weddings
Opportunities:
Huge opportunities for expanding
New products and flavors
Social media marketing
Threats:
Misuse of management strategies
Increase in cost of raw materials
Competition in the market
There has been various effects of the business in the market due to external and internal
factors. The strength of the company has been its quality of food and cakes delivered to the
customers. The company has been able to meantime their production team in order to provide a
decent approach towards the production of food and cakes in the company (Schneider and Spieth
2013). The company has been always looking for the satisfaction level of the customers in order
to maintaining a healthy relationship with them. Therefore, there have been a keen approach of
the company towards the allegation of the customers in the market (Bohari,, Hin and Fuad 2017).
The marketing policy of the company has been helping in promoting the products of the
company in the market. The company has been looking for the development towards the
interested. Therefore, these are the strengths of the company required for the development of the
company in the market.
However, the advertising policy of the company has to been properly merged in the
market. Therefore, the customers have been influenced by the advertisements and posters of the
company in the market. The diversity of the company in the market has been creating problems

8
BUSINESS INFORMATION SYSTEM
in the market. The customers from different diversities have been causing issues in providing
proper analysis.
There have been various opportunities for the company in the market. The use of
different sectors in the maintenance of the company has been properly merged in the company.
Various opportunities have been found in order to expand the business over the internet. Social
media marketing has been a great opportunity for the growth of the company in the market. The
company has been focusing on the social media marketing as most of the youngster have been
online over the social media. There have been various new products manufactured in the
company. The company is looking for increasing their product range that might help in
increasing their business all over the world. There have been various treats included in the
market. The threat of the competitors have been always prevailing in the market (Dobbs 2017).
Other big companies have been targeting their market for capitalization. The stearates used in
their management have not been implemented riley in the company. This might led to the loss in
the market. There has been increase in the cost of the raw materials in the market. This gave led
to the increase in the market source of the products in the market. Therefore, there has been
degradation in the sales of the company in the market.
Porter’s Five Forces
There have been five forces discussed by Porters in order to analyses factors affecting the
business.
Competitive Rivalry: It deals with the other competitive companies included in the industry. A
competitive strategy have been prepared in order to compete with the other big companies in the
market.

9
BUSINESS INFORMATION SYSTEM
Threat of new entrants: There have been always a threat of new companies to enter into the
market. Therefore, the level is high in the industry regarding new entreats.
Bargaining power of customers: The bargaining power of customers have been medium in the
industry. The customers can easily bargain for the stores (Shariatmadari et al. 2013). The
company might have to reduce their prices to retain maximum number of customers sin the
market.
Threat of substitutes: There have been always a high treat of substitute product in the market.
The company has been looking for manufacturing new products in the market (Meissner and
Wulf 2013). This have been helpful for the company to sustain in the market.
Bargaining power of suppliers: The Company has been loyal to its suppliers of raw materials.
Therefore, there is a low risks in this sector.

10
BUSINESS INFORMATION SYSTEM
Part B
Figure 1: Home page
Figure 2: Product page

11
BUSINESS INFORMATION SYSTEM
Figure 3: Booking page
Design principles
There have been carious design principles:
Affordance: The Company needs to be able to afford the costing of the design of the website.
The initial cost of the design needs to be attractive and flexible.
Consistency: The consistency in the website helps in maintaining regular approach for the users
to use the website of the company.
Feedback: The feedback section of the website help in maintain the comments if the customers in
the market. The company will be able to understand the view of the customers regarding their
company.
Visibility: The website needs to be colorful and well designed so that it becomes visible to the
users f the website. This helps in people functionality of the functions.

12
BUSINESS INFORMATION SYSTEM
Guidelines
Error prevention: The website needs to be designed in a way for removing the errors in the
website bugging. The security of the website needs to be increased for preventing it from
hackers and other viruses.
Consistency and standards: The website needs to be consistent and according to the standards.
The use of the standard security protocols. This help in securing the transaction on the website.
Conclusion
It can be concluded that the use of the business model have helped in maintaining the growth of
the company in the market. The organization structure of the company has been based of various
departments. The joint owners of the company have been main decisions makers for the
company. The target audience of the company has been helping in maintaining a keen approach
to the development of the company in the market. The website of the company have been
helping in maintaining the online expansion in the market.

13
BUSINESS INFORMATION SYSTEM
References
Aithal, P.S., Shailashree, V. and Kumar, P.M., 2016. Application of ABCD Analysis Framework
on Private University System in India.
Azam, A., 2015. The effect of website interface features on e-commerce: an empirical
investigation using the use and gratification theory. International Journal of Business Information
Systems, 19(2), pp.205-223.
Bocken, N.M., Short, S.W., Rana, P. and Evans, S., 2014. A literature and practice review to
develop sustainable business model archetypes. Journal of cleaner production, 65, pp.42-56.
Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry in
Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and Space, 9(1).
Casadesus‐Masanell, R. and Zhu, F., 2013. Business model innovation and competitive
imitation: The case of sponsor‐based business models. Strategic management journal, 34(4),
pp.464-482.
Chen, Y.Y., Lai, F.W., Goh, K.N. and Daud, S.C., 2013, January. The effect of integrating social
plugins into e-commerce website: a study on online consumer behaviour. In Proceedings of the
7th international conference on ubiquitous information management and communication (p. 56).
ACM.
DaSilva, C.M. and Trkman, P., 2014. Business model: What it is and what it is not. Long range
planning, 47(6), pp.379-389.
E. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry
analysis templates. Competitiveness Review, 24(1), pp.32-45.

14
BUSINESS INFORMATION SYSTEM
Kelly, S.D.T., Suryadevara, N.K. and Mukhopadhyay, S.C., 2013. Towards the implementation
of IoT for environmental condition monitoring in homes. IEEE Sensors Journal, 13(10),
pp.3846-3853.
Meissner, P. and Wulf, T., 2013. Cognitive benefits of scenario planning: Its impact on biases
and decision quality. Technological Forecasting and Social Change, 80(4), pp.801-814.
Ou, T.Y., Perng, C., Hsu, S.P. and Chiou, W.C., 2015. The usability evaluation of website
interface for mobile commerce website. International Journal of Networking and Virtual
Organisations, 15(2-3), pp.152-167.
Schneider, S. and Spieth, P., 2013. Business model innovation: Towards an integrated future
research agenda. International Journal of Innovation Management, 17(01), p.1340001.
Shariatmadari, M., Sarfaraz, A.H., Hedayat, P. and Vadoudi, K., 2013. Using SWOT analysis
and SEM to prioritize strategies in Foreign exchange market in Iran. Procedia-Social and
Behavioral Sciences, 99, pp.886-892.

15
BUSINESS INFORMATION SYSTEM
Appendix

16
BUSINESS INFORMATION SYSTEM