Contemporary Issues in Marketing: Nestle Campaign Planning

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Contemporary issues is a opportunities and problem, presents in understanding in
topical issues in marketing. (Nwankwo and Richards, 2020)Nestle is a Swiss multinational
food and drink corporation founded by Henri Nestle in 1866 with headquartered in Vevey,
Vaud, Switzerland. In this report a campaign planning is discussed on Nestle creating a plan
on marketing new products with the help of campaign objectives, measurement tool for
success and campaign plan. (Binti Mohamad Nasir, 2022)In here company chose digital
marketing in which marketing will done through social media platform such as, Facebook,
Instagram, Twitter, YouTube and Website. At last reflection on campaign of the organization.
Campaign objectives
Nestle is offering new products in food, drinks and frozen department in market.
Campaign objectives is a framework for intersection of supporters, strategy and internal
capacity. (Algie and Mead, 2019)The SMART objectives stands for Specific, Measurable,
Achievable, Relevant and Time bound, to set objectives for Nestle.
SMART Objectives
 To increase 7% of sales in coming 5 month by offering new products in existing
section into market.
 To increase 14% of sales in upcoming 10 months by introducing new products into
existing products line in market.
 To increase 20% of sales in coming 1 year by launching new products in market.
Measurement of success
Marketing measures success of marketing campaigns to track performance through
Key Performance Indicator (KPIs), it helps marketers to set clear pictures of success in
marketing strategy.(Sciarrino, Wilcox and Chung, 2020) In context of Nestle for introducing
new products in market and use KPIs tool to measure success such as,
 Awareness:
◦ Reach
◦ Perception
 Consideration:
◦ Engagement
 Decision making:
◦ Conversion