Digital Marketing Campaign Plan for Mark and Spencer's New Range of Body Mists

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Contents
Introduction 3
Campaign objectives 3
Measurement of success 4
Campaign plan 4
Communication 1: Facebook 5
Communication 2: Instagram 5
Communication 3: Twitter 5
Communication 4: YouTube 6
Communication 5: Website 6
Reflection on Campaign 6
Conclusion 8
References 9

Introduction
Digital marketing or marketing is referring to a method which is utilized by company
in aspect of enhancing their profit margin at higher rate with help of various products. In this
method various types of strategies are considered by management for increasing the value
and popularity of their product. Those strategies include online advertising, use of social
media platforms and allocation of budget (Bartkowiak and Krzakiewicz, 2018). The chosen
company is Mark and Spencer for understanding the nature and concept of digital
marketing effectively. The company was established in 1884 and the headquarter of this
company is located in UK. The report will cover campaign objectives, measurement of
success, campaign plan, communication platforms which includes Facebook, Instagram,
Twitter, you tube etc. The report will be prepared on the basis of using secondary data which
includes magazines, newspapers, journals and others.
Campaign objectives
In context to Mark and Spencer, management have different types of objectives during
the time of conducting marketing campaign regarding their services and products. Mark and
Spencer is dealing with wide range of products which includes grocery items, home
appliances, fashionable cloths and new range of body mists. Out of these the product which
is highly useful for consumers is new range of body mists. There main campaign objectives
are -
 The first objective is to increase the sale or revenue of organization at maximum
level. With help of enhancing their revenue management are able to maintain the
reputation of the firm in consumer mind for long time
 With help of introducing best quality and flavorful product to their new and previous
customers, their desires and wants are easily increased at maximum level (Christou
and Chatzigeorgiou, 2019). In this way positive relationships are easily with all
customer segments for long time.
 Due to introducing these type of product in market young generations and children are
easily attracted in large number for buying this product.
 With help of facilitating these type of product in market organization is able to sustain
their competitive advantage in market. It also helps to sustain the loyalty and trust of
customers towards company for long time.
Measurement of success