Career Action Plan and Self Reflection for Marketing Professionals

This report discusses personal analysis, career action plan, career viewpoint, and LinkedIn profile for marketing professionals. It covers SWOT analysis, skills to learn, resources required, skill development activities, and time required. It also includes a CV and LinkedIn profile for a marketing professional.

Career Action Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PERSONAL ANALYSIS.......................................................................................................1
CAREER ACTION PLAN.....................................................................................................3
CV...........................................................................................................................................6
LINKEDIN PROFILE............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Job opportunity provides personal and professional development and creates growth
opportunities for an individual in future. It is helpful in learning and increasing knowledge
regularly, the job opportunities enhance the skills and abilities of an individual for getting better
growth opportunities in that field. Marketing career can be explained as the reliability of an
individual to explore, create and deliver values for full feeling of the overall requirements of the
target market by providing the services and commodities of the organisation to the people as per
their requirement. The person who has more opportunities for growth in future must have a
suitable career action plan that supports their overall growth. Career and job opportunities are
highly interconnected because the growth of career helps to create better job opportunities and
vice versa. There are many skills and abilities that must be acquired by an individual for
developing a good career in a given field offer. There are many skills and abilities such as
communication skills, problem solving, interpersonal skills, adaptability, and leadership that are
required by an individual in the marketing profession. Certain knowledge such as organisational
knowledge, product knowledge, technical knowledge and conceptual knowledge are very
important for performing marketing activities of an organisation. This report covers a personal
analysis, career action plan, career Viewpoint and the LinkedIn profile of the marketing
profession.
MAIN BODY
PERSONAL ANALYSIS
Personal analysis can be explained as the phase where an individual tries to identify their
strengths, weaknesses, opportunities and threats. Personal analysis is helpful to identify critical
skills, abilities and knowledge that an individual already possesses and that an individual
requires to develop.
My current skills and abilities include communication, problem solving, creativity,
interpersonal skill, adaptability, organisational skills, product knowledge, technical skills and
leadership that are very necessary for me to pursue my marketing profession/career. I have
developed communication skills by communicating with the people and fellows for improving
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the ways in which I interact with them. I developed communication skills by interacting with
colleagues, employees and exchanging ideas with them. I have developed my problem solving
activities by participating in the employee grievance activities for solving their problems. I have
also developed interpersonal skills by constantly engaging with the colleague members, leaders,
employees and managers for improving interpersonal relations. I think my organisational skills
have also enhanced because I started to take part in decision making activities and problem
solving in the organisation. I also have developed adaptability that is very important to adapt in
the dynamic situations across the market as well as in the industry. These skills are like stepping
stones that would be helpful with my marketing career. I have also learnt about time
management for performing many activities simultaneously without losing the deadlines. I have
developed many skills and abilities that are required by a marketing professional within the
industry. I came to know about many new concepts and knowledge that I was unaware about in
the earlier times, which have helped me to evolve for gaining higher level of knowledge and
skills. I have also developed knowledge about different technical aspects such as information
communication technology, social media marketing etc. that can be helpful to enhance growth in
my marketing career.
I came to know about different concepts that can be helpful for enhancing growth and
development in the marketing profession. It is necessary to obtain every possible knowledge
from every perspective of my experience that can be helpful for providing growth opportunities
in the future codes of action. Most of the organisations are using digital marketing platforms and
information communication systems for enhancing the marketing activities and developing the
knowledge about various. Before getting into the marketing profession it is very compulsory to
develop skills and abilities that can be helpful for providing personal and professional growth
through experience in the marketing field. Foreign dancing in my marketing profession various
skills training and development activities have been provided so that better abilities for the
marketing profession can be achieved. It is important that I focus on various aspects of personal
and professional development for enhancing my abilities and skills for having a bright career in
the marketing profession. I think that the professional skills and abilities will be helpful to
provide knowledge about the marketing activities in the corporate world and how an individual
can succeed in the marketing profession.
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Strengths
My abilities in communication and interpersonal skills are highly appreciable because I
am very comfortable developing good relationships with the people and interacting with them
very easily, which is very important in the marketing profession. I am very systematic and
punctual because of my abilities of time management that are very good and it will be helpful in
managing my work effectively and achieving the targets before deadlines.
Weaknesses
The main weaknesses that I feel can hinder my marketing profession are technical skills
because I have recently come across various technical skills such as digital technology, ITC, etc.
that will require time to be developed efficiently. I require practice, training and development
activities for adjusting my cell phone with the use of technology in the marketing activities.
Opportunities
As I am in the marketing field, there are many opportunities for me to grow knowledge
about marketing such as digital marketing, product knowledge, organisational knowledge,
marketing principles etc.
Threats
There are competitors and many other people who may challenge me by gaining more
skills, knowledge and abilities about the marketing field, which is the biggest threat to me.
CAREER ACTION PLAN
Skills to learn Resources
required
Skill development
activity
Analysing skill
develop net Time required
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Problem Solving
and Creativity
Involving in the
employee
grievance redressal
in h organisation to
identify and
understand various
ways of resolving
the employee
problems, conflicts
by identifying the
reasons or cause of
problems to
develop suitable
solutions.
Problem Solving
will be required for
improving
motivation of
employees,
develop
engagement and
willingness to
work, better work
culture, increase
efficiency, create a
positive work
environment etc. if
utilized wisely.
Various methods
like employee
performance,
appraisals,
elimination of
wasteful activities,
positive work
conditions, and
good corporate
culture are the
measures for
effective problem
solving within the
organisation.
Two months
Decision making
Need for taking
part in the higher
level management
activities for
decision making
and participating
in the leader’s
decision making
activities for better
advices and good
decisions.
Participating in the
commercial
discussions for
identifying the
suitable decisions
that can be helpful
to improve overall
productivity and
performance of the
employees for
increasing the
organisational
performance.
Completely
involving in the
decision making
activities and
evaluating the
decisions as
compared to the
leaders for
evaluating its
preference and
viability.
Two months
Technical skills Taking courses
and computer
classes for
utilizing the
Taking the
computer
coursework, IT
sessions, Digital
Use of the IT
technology,
applying the digital
methods for
Three months
(approx. 90 days)
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available resources
and technologies
for marketing
activities.
Understanding the
digital technology
and ITC for
understanding the
digital marketing
concepts.
sessions, attending
Workshops, and
training and
development for
enhancing the
knowledge about
the digital
marketing, social
media marketing
and ITC in
marketing.
marketing and
using social media
platforms for
marketing.
Working with
teams
Participating in the
group activities
and indulging in
the team works for
managing people
in the teams and
improving my
ability to work in
the teams.
Engaging in the
works of the teams,
contributing to
their performance,
achieving the team
performance
standards by
achieving the
group goals
effectively and
efficiently.
Analysing the
performance of our
team by comparing
the performance of
our team with the
other teams in
various
departments.
Taking part in the
team activities for 1
month and
evaluating
performance of
team and constantly
keeping record of
performance for 3
months (Pugh and
Broome, 2020).
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CV
CV
NAME
Address
Road/lane Area
Pin Code
Country and state
E-Mail: [e-mail]
Contact Number:
OBJECTIVE
A very skilled person in the field of marketing and require suitable job that can provide
chances for career enhancement and growth in the future. Willing to work with optimum
efforts for the marketing department of an organisation with resolution to provide
excellent results.
ACAEMIC DETAILS
o Post-graduation in ……
o Graduation in …..
o Other academic details …..
ACHIEVEMENTS
o Task/Activity:
o Designation:
o Year:
STRENGTHS
o Communication
o Interpersonal Skills
o Leadership
MORE INFORMATION
Require a job for the role of marketing manager or in the marketing field. Highly willing
person for marketing role with PG qualification and suitable skills, knowledge and
abilities to execute marketing activities of an organisation in the best possible manner.
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Insert your
picture
hear

LINKEDIN PROFILE
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CONCLUSION
It has been concluded from the above report that personal professional development is very
important to achieve growth opportunities for an individual in future. It has been obtained that
personal analysis is great equipment that is helpful in identifying various skills, abilities and
knowledge for enhancing a career action plan. Moreover, it has discussed SWOT analysis and
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personal analysis to identify the strengths, weaknesses, opportunities and threats of an individual
to identify what strong points they possess and where improvements are required. Furthermore, it
has discussed a career action plan for improving the problem solving, creativity, decision
making, technical skills and teamwork within an individual for getting success in the marketing
profession. Finally it provides a CV and LinkedIn profile for a marketing professional.
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REFERENCES
Books and Journals
DEL TRABAJO, D.T.E.L. and DE MERCADOTECNIA, Y.P., 2018. 40SYSTEMATIZATION
OF WORK TITULATION IN THE TRAINING ON CAREER.
Di Gregorio, A., Maggioni, I., Mauri, C. and Mazzucchelli, A., 2019. Employability skills for
future marketing professionals. European management journal, 37(3), pp.251-258.
GrÃjdieru, E., 2018. How to sell careers to the employees you want to keep? A marketing
approach on career development. Bulletin of the Transilvania University of Brasov.
Economic Sciences. Series V, 11(1), pp.37-44.
Lindgreen, A., Di Benedetto, C.A., Vanhamme, J. and Nicholson, J., 2021. Introduction to How
to Fast-Track Your Academic Career. In How to Fast-Track Your Academic Career.
Edward Elgar Publishing.
Markova, M., Modliński, A. and Pinto, L.M., 2020. Creative or analitical way for career
development? Relationship marketing in the field of international business
education. Creativity Studies, 13(1), pp.99-113.
Moorman, and et. al., 2019. Challenging the boundaries of marketing. Journal of
Marketing, 83(5), pp.1-4.
Peleg, A., 2018. Early-career marketing practitioner experiences of ethics: Implications for
ethics education (Doctoral dissertation, London South Bank University).
Spanjaard, D., Hall, T. and Stegemann, N., 2018. Experiential learning: Helping students to
become ‘career-ready’. Australasian Marketing Journal (AMJ), 26(2), pp.163-171.
Stewart, D.W. and Ladik, D.M. eds., 2019. How to get published in the best marketing journals.
Edward Elgar Publishing.
Suh, Y.H. and Lee, Y.J., 2018. The Effects of Salesperson'Self-directed Career Management on
Firm's Marketing Competitiveness Advantage. Management & Information Systems
Review, 37(4), pp.271-287.
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