Planning Careers and Employability

This article discusses the importance of career planning and self assessment for students. It highlights the role of LinkedIn and personal websites in promoting oneself and finding job opportunities. The article also includes a skill audit questionnaire and requirements of Aldi for a professional marketer, latest technology, and research for new opportunities.

Panning careers and
employability

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Role of LinkedIn and website in promoting myself:...................................................................3
Skill audit questionnaire:.............................................................................................................3
Requirement of Aldi:...................................................................................................................4
REFERENCES................................................................................................................................1

INTRODUCTION
Planning career is long termed process, it includes various important decision in building
an career. Career planning means choosing right field at right time and preparing for
employment in various field related industries (Bohmova, 2016). Career and self assessment is
very important for every student, they need to identify their inner knowledge and skills.
MAIN BODY
Role of LinkedIn and website in promoting myself:
LinkedIn is one of the largest professional platform that helps in applying and hiring of
talent. It helps to create professional image of oneself and useful to grab job opportunities. The
company and employees both use these platform in hiring talent. LinkedIn helped me in finding
right job after my graduation (Koch, Gerber and De Klerk, 2018.). I have created my own
personal websites which highlights my knowledge and skills, but building website on LinkedIn is
much easier. This platform help to write powerful summary about myself. After creating
personal website and profile on LinkedIn, I now have opportunities to explore pool of jobs, as I
have:
Help to find suitable company: I prefer LinkedIn can be a tool to find right suitable company,
this is a beneficial way to plan and decide in which company one have to work by started
following their employee you get idea about the company and its working.
Articles about my skills: as I have effective communicating skills, I prefer this platform is best to
show your skills to their world by writing articles in article section of the website. I have
completed my graduation as a marketing assistant in retail industry. Article highlights the most
important skills, promoting them on websites and LinkedIn will help in finding job opportunities.
It helps in getting industry news: following the profile of such companies give an idea about
the company, these platform provide the latest news which help in understanding the target
industry. After this, now I have good practice to stay active and take important note of such
target industries, this help me to prepare for job interview.
Skill audit questionnaire:
Skill audit is a method of identifying the skills of the employee via one-to-one questionnaire.
Questions one: areas of business which is lacking in knowledge and resources?

Answer: all business have pool of knowledge, this pool contain knowledge about customer need,
employees behaviour and any other things related to business (Brace, 2018). Aldi is lacking
behind in marketing knowledge, they need proper resources in betterment of the marketing
strategies. I have identified the gap which causing the failure of their marketing strategies, they
need new marketing manager which do proper research about the target marker and make
marketing plan accordingly. The skills audit questionnaire of Aldi help me to understand the
market and I have analysed that it required proper communication skills to reach people with the
best marketing campaign.
Question two: what position need to be filled in organization to allow organization to grow?
Answer: many organization lack behind in growth because of their less effective marketing
strategies, they need to hire new marketing manager who is expert in understanding the market
and analysing the requirement in successful marketing campaigns (Kindley, 2016). Marketing is
one of the most important element in overall success of the organization, Aldi's marketing
campaigns are not worth. They need to hire new marketing manager which make proper analyse
of the market and promote products accordingly. These marketing audit questionnaire help me to
understand where the company is lacking and what should be done.
Question three: what skills set company require from their employee?
Answer: skills of employees are one of the most important factor in success of the organization,
less skilled staff have less productivity which results in failure of any strategies, made by
business. Marketing manager of the company must have online skills which can be use in
enhancing online appearance of the business, I have completed some skill audit questionnaire
regarding the marketing of the company which help me to analyse how important is marketing
strategies of the company, after that I have try to enhanced marketing skills of mine.
Requirement of Aldi:
Professional marketer: Aldi need a new professional marketer who have proper knowledge of
the market and audience whom they are targeting. The current marketing plan of the company
need to be improved to increase the sales of the products. After interviewing the employee of the
company, it is clear that company is not performing effectively. Research data have show that,
there is no impressive appearance of the company, as Aldi have range of products, they need to
run effective marketing campaign to increase the sales of the company.

The Latest technology: after interviewing an employee of the Aldi and research shows that
company need to up grade their technology. Technology up gradation will give them access to
new level of managing things in the company, the marketing manager of the company have to up
grade their online appearance. It is notice that Aldi is not performing well in reaching new
audience, the company require to improve their website and other platform to increase the sales
of the company. Company need to identify where up gradation and advancement needed in
technology aspects of the company, the marketer understand the importance of fast website. As
their customer will not wait long enough to load the site (Krosnick, 2018). Advancement in
website is very important to increase the sales of the company and product.
Research new opportunities: every company should keep looking for new opportunities in
almost every part of the organization. After interviewing employees of the Aldi, it is clear that
company need to keep searching new opportunities for betterment of the company, but they
mainly need to find opportunities in context of marketing strategies of the company. They need
to find a reliable marketing expert who have experience finding right opportunity at right time
because finding right opportunities is very important for every marketer because it help them to
create marketing campaign accordingly.
Appendix:
 Name of organization
Aldi
 What does the organization do? What products and/or services does it offer?
Supermarket chain. Aldi's provide wide range of products which include grocery and clothing.
 What is the job vacancy situation like in your company/job sector?
The situation of job vacancy in Aldi is good.
 What application process does your company require?
Aldi's require hiring application process. This application must include all the required
information to get the job in any company.
 What advice do you have for graduates finding a job?
Graduates who are finding the job need to develop communication skills. This will help them to
get job in any company they wise for because this skill is the most important skill that very
graduate must know. When finding the job, it is advised that graduates need to remain confident
and ready to face failure in terms of finding the right job.

 What skills are you looking for in a graduate?
The skills of effective communication. This skill is must have required in every graduate but
leadership skill is also very important. Leadership skills are often the most difficult skill which
require the ability of thinking something innovative and creative.
 How do you use social media?
Social media platforms are best to find jobs or to hiring young talent. Social media is used by
almost everyone and specially by the youth. Having the knowledge of social media is very
beneficial for the freshly graduate which allow them to explore such platforms.
 What are the biggest mistakes graduates make applying for jobs/attending interviews?
Lack of confident is the biggest mistake a graduate do when applying for job. Confident plays a
vital role in student life, without confident they will not clear any interview. Weak speaking
skills can destroy the image of the graduate and often decrease the chance fo getting hired.
 How many people applied for your job/the latest vacancy in your organization
More than 50 application were there to get job position in the company. The latest vacancy in the
organization is distribution manager and it requires effective communication skill.
 What are the current trends in your area of the job market?
Current trend in the area of job market is leadership skills that help company to be stable in
today's market conditions.
 What are the biggest challenges you experience in your particular industry?
In retail industry the biggest challenges was lack of control over the inventory. It is noticed that
the supply chain of the company is weak which need effective strategies to strengthen it again.
 What makes a graduate attractive to a potential employer?
A graduate must know that they have to give their best to the organization and perform
effectively. An student must be prepared in terms of getting heat of the job and should not be
confused where to go and what to do, they must be clear about what they are doing.
 What can I do now to improve my chances when I graduate?
Every student need to identify their weakness, these weaknesses later can be converted to
strength. Many students have lack of skills that leave them behind others, these skills may be
communication skills, leadership skills and flexibility skills. When a student become fully
graduated that means they need to have one skill that help them to get job. It is preferred that

communication skills and leadership skills is the most important one that every graduate must
know.

REFERENCES
Books and journals
Bohmova, L., 2016. The use of social media in the recruitment process. FAIMA Business &
Management Journal. 4(2). p.20.
Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for
effective market research. Kogan Page Publishers.
Kindley, E., 2016. Questionnaire. Bloomsbury Publishing USA.
Koch, T., Gerber, C. and De Klerk, J.J., 2018. The impact of social media on recruitment: Are
you LinkedIn?. SA Journal of Human Resource Management. 16(1). pp.1-14.
Krosnick, J.A., 2018. Questionnaire design. In The Palgrave handbook of survey research (pp.
439-455). Palgrave Macmillan. Cham.
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