This report discusses the latest trends and required skills set for a successful career in digital marketing. It includes primary and secondary research regarding gaining information about current trends and required skills set. The report also sheds light on the personal skills and expertise areas to be imbibed to become a successful digital marketer. It concludes with an evaluation of the job evolution in digital marketing and the conclusion that an applicant must be well-versed with the current trends and ongoing practices of the chosen profession or industry.