Effects of Online Shopping on Customer Loyalty: A Case Study of EBay

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Added on 2022/12/27

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AI Summary

This case study explores the effects of online shopping on customer loyalty in the e-commerce industry of the United Kingdom, with a focus on EBay. It analyzes different online marketing strategies and promotions used by EBay to improve performance. The study assesses the effectiveness of e-commerce on customer loyalty and provides recommendations for improving the performance of the organization. The research methodology includes primary and secondary research methods, with a sample size of 30 respondents from EBay. The study aims to enhance the understanding of the impact of online shopping on customer loyalty and provide insights for the e-commerce sector in the UK.

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Effects of Online Shopping on Customer Loyalty: A Case Study of EBay

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