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A case study on Ebay Assignment

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Added on  2020-12-30

A case study on Ebay Assignment

   Added on 2020-12-30

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A case study on Ebay Assignment_1
Table of ContentsINTRODUCTION ..........................................................................................................................1P1) Research proposal which clearly define question and hypothesis with literature review....1P2) Research methods and approaches to primary and secondary research...............................3REFERENCES................................................................................................................................5
A case study on Ebay Assignment_2
TITLE: “To investigate the effects of online shopping on the customer loyalty. A case study onEbay”INTRODUCTION Online shopping introduce as an effective process whereby clients directly purchaseservices or goods from a seller. It is more essential and important for both company andcustomer by enhancing its productivity and performance. For this report, given organisation isEbay which is an American multinational e-commerce organisation. Company mainly specialisein providing of online shopping services to the customers. Such type of services help anenterprise to maximise trust and loyalty of customers and also support them to retain long termrelation with them. This proposal includes research aim, objectives, questions, literature reviewand different methods of data collection. TASK 1P1) Research proposal which clearly define question and hypothesis with literature reviewIt is identify as a first chapter of research project which includes entire detail about thetopic and company. Different points included in this part are determined as under: Background of the research: Online shopping refer as an essential process of searching for an buying services andgoods over the internet via the application of web browser (Online shopping – definition andmeaning, 2018). Ebay is a multinational e-commerce company and provide online shoppingservices to its clients. It was founded in 1995 by Pierre Omidyar in San Jose, California, US.Therefore, online shopping is essential for the business entity to enhance customer loyalty andretain long lasting relation with them. Thus, it is also essential for the company to improve theirbrand image and increase sales. Rational of the research: Main reason behind choosing this topic is to analysis the impact of online shopping oncustomer loyalty. Thus, it is essential and important for the customer because there is no crowds,no pressure and provide more variety at reasonable price (Hsu, Chang and Chuang, 2015). It willalso support an enterprise to enhance their brand image and achieve better results withinpredetermined time period. 1
A case study on Ebay Assignment_3

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