Case Study Analysis: Giordano's Growth Opportunities, Issues, and Trends

Case study analysis 1
Strategic Management
Student Name
Name of the Course
Professor Name
Name of the School
City or State located
Date

Case study analysis 2
Findings.
The case study opens up to various findings. To begin with, we have growth
opportunities. As a strength, Giordano holds a strong brand image in the Asia Pacific region
(Retail News Asia, 2019). This has allowed the company to be able to penetrate different
customer segments. This demonstrates Giordano still has more opportunities to attract new
markets. Secondly, we have issues/problems. According to the case study, Giordano barely
advertises their products, and this may affect its brand awareness in the future. Lastly, we have
trends. Giordano runs its directly owned stores meaning they handle their distribution channels
across the world. However, due to new trends in distribution such as franchising, Giordano’s
distribution channels can become ineffective due to factors such as delayed transportation or
high shipping costs.
Question 1.
The marketing needs and expectations in Hong Kong are similar in Malaysia. For
example, in both countries, Giordano uses family advertising as a means to advertise their
products. Besides, transfer of competencies is easier as well as the building of brand awareness.
The level of marketing and operations strategies in Hong Kong could also apply to Malaysia as
well as customer purchasing behavior. Therefore, I believe, Giordano would have to adopt the
same strategies including; adequate inventory records, fast distribution centers, service
differentiation as well as value for money.
Question 2.
Giordano has various competitive advantages of which can be transferred to other
markets. They include; brand reputation, inventory-controlled systems, the experience of the
employees, and effective human resource practices. Giordano can only transfer the core elements
of its competitive advantages to its new markets. However, adopting the definite competitive
advantages to new markets can be challenging due to the variation in the market needs of each
country (Ren, Hu, and Cui, 2019, pg. 257).
To begin with, the operational practices can be differentiated for each country by
employing various marketing, distribution, and inbound channels hence being able to market the
products in other markets outside the home country. Secondly, each country follows different