Case study Analysis and Evaluation | OZ supermarket
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Added on 2020-03-07
Case study Analysis and Evaluation | OZ supermarket
Added on 2020-03-07
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Running Head: Case study Analysis and EvaluationOZ SUPERMARKETCase study Analysis and Evaluation
Case study Analysis and Evaluation 1Question 1Oz supermarket has opened its stores in different parts of the globe with a view to providing instant service to its customers as well as risk-free experience in purchasing household and other necessary things. Chairperson and directors of Oz supermarkets have decided to provide a cashless and peaceful experience in terms of reducing the rush from exit queues (Zielke, Toporowski & Kniza, 2011). Oz supermarkets are offeringonly households items such as grosser items, stationary things, and non-perishable goods. For purchasing these types of goods, customers’ needs to spend a lot of time in stores and supermarkets but Oz store have invented the idea of providing cashless and quick service. Oz supermarket has adopted the PayWave technology under which cash is not accepted from its customers. As per this technology, a PayWave card is issued tothe customer and while entering the store, customer needs to swipe his card and took a trolley with a RFID chip installed in the trolley. All those items selected by a customer and put it into the basket will automatically be counted as purchases. In the scenario, when the customer wants to delete the item from his purchases, that item is automatically being reduced from his purchases. After completing the purchases, customer needs to move towards the exit gate and while exiting the store, he needs to swipe his PayWave card again for making payment and for exiting the store as well. If incase, customer’s PayWave card does not have sufficient balance in his card, an alarm will ring (Kurnia & Peng, 2010).As per this technology, only one person is allowed to enter on a card and if children or any other person wants to enter the store, he can get a card from the store counter
Case study Analysis and Evaluation 2through submitting a certain amount of money and that money will be recorded in his PayWave card. While exiting the store, the customer who has taken the instant PayWave card can withdraw their money or they can move forward with the card for their future purchases (Yada, 2011).This technology will help the customer to save their time as well as to choose cashless transactions. As this technology is bit high cost consuming but customers who are in hurry and do not want to stand in queues will be ready for bearing the extra cost for theirpurchases. Thus, customers do not need to stand in queues for making payments and the usage of this kind of technology takes the shopping towards a next level i.e. smart and less time consuming (Hou & Chen, 2011).Trolleys, as well as the items kept in the store, have a specialized chip called RFID through which customers' cart is automatically updated while taking or removing the item from the cart. RFID chips increase the prices of the products but this extra cost will be absorbed from those customers who are in rush. In Oz supermarket, many shopping summary stations are fitted through which customers can gather information regarding their picked products in the trolley. This will help the customer to get an estimate in relevance with the payment for their shopping as well as these stations also provide the facility to customers to check the balance available in their PayWave card (Shi, Zhang &Qu, 2010).Oz supermarket has also planned for the parking customers’ vehicles. Those customerswho want to park their vehicles and shop from inside the store, car parking facility will also be provided and the parking will be on the basis of time consumption. In peak
Case study Analysis and Evaluation 3period, a store will charge parking on the minute’s basis. Parking will be free for disabled customers and no extra charge will be charged from them for providing wheel chairs or any other facilities. RecommendationsThe idea opted by Oz supermarket is unique as well as result oriented especially in those places where people are running short of time. The directors of this store should concentrate on opening the store with this kind of technologies and in busy places such as New York, USA, UK, etc. People over there will be able to afford these kinds of services, as well as the success of these stores, could only be analyzed in those places only (Fiedler, Keppler & Öztüren, 2012).Apart from opening the store in busy places, this kind of store requires a big place and in the countries like USA and UK, land cost is very high which is will impact on the prices of the products sold in the store. Hence, Oz supermarket needs to analyze all theinternal as well as external factors before setting up the stores because, in the poor countries or states, this kind of store will not be able to achieve adequate success.So, if organization’s budget is capable enough to afford expenses of big and developed countries then it should be commenced from there only. Because setting up the advanced technology stores in under developed countries will not achieve success as people over there will first try to fulfil their basic needs apart from saving time and waiting in long queues and as per a survey report, supermarkets are successful in developed countries only because people over there try to save on each and every itemthrough bargaining or through compromising with product’s quality.
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