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MKTG 3511 - OZ Supermarket - Case study

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Temple University

   

Marketing Research (MKTG 3511)

   

Added on  2020-03-02

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MKTG 3511 - In this case study, we discussed about OZ SUPERMARKET, The report outlines a brief description of the case study of Oz Supermarket and certain recommendations that will make the business operations of the supermarket easier. The report further covers the details of those recommendations and how will the recommendations help the Supermarket in mitigating its complex business operations. The only aim of the business processes of this supermarket is to achieve its goals. The supermarket wants to reduce the exit queues for the benefit of both the customers and the salespersons.

MKTG 3511 - OZ Supermarket - Case study

   

Temple University

   

Marketing Research (MKTG 3511)

   Added on 2020-03-02

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Running head: CASE STUDY: OZ SUPERMARKETCase Study: Oz SupermarketName of the StudentName of the UniversityAuthor’s Note:
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1CASE STUDY: OZ SUPERMARKETQuestion 1IntroductionA chain of supermarket namely, Oz Supermarket is ready to mitigate or stop thequeues at the billing sector. This retail shop encourages consumers to enter the store,take whatever they need and finally can exit the store. For achieving this objective, thesupermarket has adapted a new technology known as the Pay Wave technology. Thistechnology never allows money. A consumer has to wave his or her Pay Wave cardbefore entering the store and is then allowed to enter. To track each and every trolley,special RFID readers are instated (Amendola et al., 2014). Whenever an item is pickedor selected, the item is automatically lined for payment. When the item is deleted fromthe trolley, the item gets deleted. This makes shopping easy for the customers and thebilling is easier for the store cashier.The report outlines a brief description of the case study of Oz Supermarket andcertain recommendations that will make the business operations of the supermarketeasier. The report further covers the details of those recommendations and how will therecommendations help the Oz Supermarket in mitigating their complex businessoperations. The description of the report is given in the following paragraphs.DiscussionOz SupermarketOz Supermarket is a new retail chain, which stocks non-perishable, stationaryand household goods. This supermarket is set up to mitigate or reduce the exit queues
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2CASE STUDY: OZ SUPERMARKETat the checkout points. The business processes of this supermarket are extremelyproficient to attain their goals and profit. The only aim of the business processes of thissupermarket is to achieve their goals. The supermarket wants to reduce the exit queuesfor the benefit of both the customers and the salespersons. To achieve this goal, theyhave adopted Pay Wave technology (Stallings & Tahiliani, 2014). This technologyencourages the customers to come inside the market, grab whatever they want andafter taking the goods, they can leave the market. Pay Wave technology never allowsmoney. A consumer has to wave his or her Pay Wave card before entering the storeand is then allowed to enter. To track each and every trolley, special RFID readers areinstated. Whenever an item is picked or selected, the item is automatically lined forpayment. When the item is deleted from the trolley, the item gets deleted. (De Marco etal., 2012). When a particular item is picked or selected, it is automatically queued forpayment. When the item is removed, it gets deleted automatically. Consumers take theirgoods as they do shopping. When their shopping is done, the consumer can easilyleave the retail shop. The total bill is charged with the card utilized as the consumergoes out of the retail store. The benefit of this technology is that there are no queues atthe checkouts. The consumers, who do not have a Pay Wave card such as the childrenand the tourists, they will proceed towards the front desk to give temporary cashdeposit. These customers will be issued a store issue Pay Wave card, which will enablethem to do shopping. They will be able to leave the retail store just like all the othercustomers (Wang et al., 2014). The balance will be given back in cash or recorded sothat it can be utilized for shopping in future. When the amount is not sufficient to cover
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3CASE STUDY: OZ SUPERMARKETthe shopping, an alarm will ring. Tagging every item with an RFID chip incurs extraoverheads. RecommendationsThere are few recommendations that can improve the business processes of OzSupermarket. The three recommendations to improve the business processes are asfollows:a) Security: Security is the main issue that will come in mind for the Pay Wavetechnology in the supermarket. Hacking can be easily done in such cards. There arefew steps that can increase the security of the business processes of Oz Supermarket.The Pay Wave card should contain a specific signature authentication for all customers.This signature will help the store managers to mitigate or stop hacking completely(Niranjanamurthy et al., 2013). Without the signature verification, customers will not beable to able to buy anything from the supermarket. When the customers will feel safe,they will definitely recommend other customers to buy from this supermarket. Malwareis a malicious software, that is designed to damage or penetrate a computer without theconsent of the user. Any kind of spyware, Trojan horses, computer worms, viruses,scare ware can be claimed as malware. Malware can be present in various emails,unauthorized websites or can be hidden in videos, photos, flies, freeware, sharewarethat can be downloaded from internet (Misra, Verma & Sharma, 2014). The best and theeasiest way to nullify from getting affected is to avoid clicking on suspicious email linksor websites, run a good anti-virus protection program and do periodic scans forspyware.
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