HI5003 - Case Study on Oz Supermarket Assignment

Running head: CASE STUDY ON OZ SUPERMARKET
Case Study on Oz Supermarket
Name of the Student
Name of the University
Author’s note

1CASE STUDY ON OZ SUPERMARKET
Executive Summary
The objective of this report is to analyze the various steps implemented by Oz Supermarket to
improve the business operations and also to eliminate the problems faced by the customers in the
queue for paying the bills. This report also gives recommendations about improving the business
service and operation. It discusses about various ways to improve the business process.

2CASE STUDY ON OZ SUPERMARKET
Table of Contents
Introduction..........................................................................................................................3
Question One.......................................................................................................................3
Oz Supermarket...............................................................................................................3
Recommendations............................................................................................................5
Question Two.......................................................................................................................6
Additional Option to Improve Customer Service............................................................6
Suggestions to Improve the Business Operations and Services......................................7
Conclusion...........................................................................................................................9
References..........................................................................................................................10

3CASE STUDY ON OZ SUPERMARKET
Introduction
Oz Supermarket is a retail chain that is new and it aims to reduce the queues during the
point of exit. This retail chain only deals in household, non perishable and stationery goods. It
has adopted several methods to overcome the problems that other supermarkets face and to
improve its efficiency.
This report describes about the various ways that Oz Supermarket has adopted to improve
its customer service and to decrease the problems that they face by waiting in the queue. This
report also gives certain recommendations to further improve the customer service of the Oz
Supermarket.
Question One
Oz Supermarket
Oz Supermarket is a retail chain that is new. It has made a new type of set up in order to
remove all the problems that people face at the exit queues. They have taken several steps in
order to overcome this issue.
Oz Supermarket only sells stationery, household and non perishable goods. This is the
first step that is taken by the retail chain. The main step that they have taken is the use of an
electronic card called PayWave. This is a technology that is based on special RFID (Jia et al.,
2012). This supermarket does not give the facility to the customers to pay in cash. The customers
are allowed to pay via the PayWave card that is provided to them. The customer needs to wave
the card while entering the store. This allows their entry. The trolleys that are provided in the
Supermarket have special radio frequency identification reader installed in it. It works in a