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Case Study Analysis of Expansion Plan Essay

   

Added on  2020-07-23

13 Pages3425 Words41 Views
INDIVIDUAL CASESTUDY ANALYSIS

Table of ContentsINTRODUCTION...........................................................................................................................11. Expansion Plan........................................................................................................................12. Marketing Mix.......................................................................................................................23. Influence on two key areas of coffee house when expanding business in UK.......................64. Financial Information.............................................................................................................8.........................................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11

INTRODUCTIONExpanding business operations plays a major role for the entrepreneur in its growth anddevelopment. It is important for the enterprise to evaluate all the essential factors which canimpact the strategy of organisational functioning. Further, The report will evaluate the plan oftwo entrepreneurs for expanding their coffee house in UK. It will evaluate the factors supportingthe expansion plan of two partners and it will assist the company in determining the competitorsof the coffee house that is Costa Coffee which is the leading coffee cafe in United Kingdom.Moreover, it will outline the marketing mix factors of Hank and Patty coffee house in accordanceto its rivalries. Thus, it will identify influence on two key areas of business and the financialinformation which will support the growth of firm in new country. 1. Expansion PlanPatty Smith and Hank Marvin are working together from past few years. Basically thefocus of partners is to expand the business of their coffee house. Therefore, the partners focuseson researching about the favourable factors which will assist the business in attaining profitablereturns. Further, after researching for few months the partners opened their coffee house inSouth London Wandsworth. The growth of coffee cafe is supported in market as it offers thequality beverage products to the consumers, like it focuses on using the finest coffee beans fromGumutindo Coffee and it also focused on serving fresh juices and snacks like, herbal and organictea. Apart from t his it offers various extra services to serve consumer satisfaction such as,power socket for making availability of power to change phones, Laptops, Wi Fi etc. Theorganisation has its own differentiated amenities according to other coffee houses on market.Thus, the partners now are focused on expanding its business into other European country whichcan assist the firm in attaining competitive advantage and expanding successful businessoperations (Meena and Dhar, 2016).Logical Considerations: When expanding business considering logically environmentplays an important role in success business operations. Therefore, when Expanding businessHank and Patty will evaluate the products and services of the leading coffee houses in UK. ThisEuropean country holds the biggest advantage over food and beverage industry as the consumerspreferences are based on easily convenience. Further, the partners are focused on employees andconsumer satisfaction because of which the company will gain advantage as the European unionand UK regulations are focused on protecting human rights. All the factors of coffee house1

demonstrate the favourable expansion factors for partners in UK. Moreover, it is logical toexpand business, because the coffee house in UK offers food and beverage expensive as perconsumers demand, therefore the entrepreneurs has the favourable chance to attract consumersby offering them products at affordable prices. Structural Change: Negotiation made with Brexit will not impact the structure andbusiness operations of Coffee house but it is important for the organisation to implementeffective organisation structure in order to implement changes in strategy and functionsaccording to new market. In addition to this, the leading coffee organisation \in UK like Costahouse have systematic structure in order to make easy flow of information among all thedepartment which assist the firm in eliminating the chance of risk. Therefore, in accordance tothis, Patty Smith and Hank Marvin will focus on making organisation functional simple andeasier. Apart from this the coffee house will formulate its process in order to make optimumutilisation of resources and will focus on Waste management which assist the enterprise inprotecting environment and improving efficiency of business operations (Okoro, 2012).Ethical Consideration: Considering Ethical factors plays vital rile in establishing stablegrowth when expending business operations. Further, Ethical consideration assist the company Idetermining the right and wrong of the situation which helps the entrepreneur in determining theeffectiveness of strategies. In this, Patty Smith and Hank Marvin will focus on complying withall the regulation imposed by European union and United kingdom to protect human Rights.Furthermore, it is important for the partners to consider the policies and procedures of UK whichare formulated specially for Food and beverage industry like, healthy and safe work environmentand consumer protection law. Hence, when expanding coffee house the firm will not degrade thequality of its coffee beans and fresh juices as the consumer satisfaction will only be earned byserving quality food services.2. Marketing MixAnalysing marketing mix factors assist the Patty Smith and Hank Marvin in determiningthe uniqueness of its services and the need of change according to leading Coffee Houses of UK.Moreover, the marketing mix elements assist the firm in evaluating the effectiveness of itsproducts and services which act as tonic when expanding business operations. The factors ofmarketing mix of Patty Smith and Hank Marvin coffee house are as follows:2

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