Business Essentials: Advanced

Business Essentials:
Advanced

INTRODUCTION
Essentials of business comprise all factors which contribute in a business's successes or
failures. The business essentials are collection of all those functions and components that are
necessary for success of operations of organization. these involve multiple plans, prototypes,
methods and principles that are crucial to growth as well as performance (Al-Haddad and et. al.,
2019). These are creative series of self-paced programs that are built to enhance valuable business
capabilities for international expansion and growth. All of the activities involved are intended to
provide versatile and effective learnings in business environmental concept.
The study is focused on case-study of 2 businessmen who have established their cafe
according to their vision. Hank Marvin and Patty Smith, started their cafe in Wandsworth, London
in Jan. 2017, called Marvin and Smith's coffee. They had ambitions to expand internationally and
eventually they carried out market analysis and planned to opening coffee shops in Netherlands.
As per their researches they have developed a marketing blend for operating reliably and
effectively in circumstances of the overseas marketplace.
MAIN BODY
QUESTION 1
Justification of Country that selected for expansion:
Several nations have joined the EU in the recent several years as well as after that, through
studies, Hank and Patty wanted to broaden their businesses in Netherlands and more particularly
in Amsterdam. There are numerous reasons why Hank and Patty were drawn to Netherlands for
growth opportunities. Those explanations are outlined with credible evidence, as follows:
Increasing tourist:
The nation is gradually become the most popular tourist hotspot, although there is a
relatively lower population but visitors are attracted towards it. Nearly 16 million tourists have
travelled European countries in recent years as well as statistics say such figures will grow in
coming period (Aliyu and et. al., 2019). Tourists are rising daily, that is a great advantage for the
cafe shop business of Marvin and Smith as business is gaining international exposure. Greater and
greater peoples are becoming aware of brand's success on world market. Both founders will also
be able to grow their marketplace and share through the launching of new outlets in other regions
because people embrace the brand.