Case Study On AUBMC | Culture & Its Role In Healthcare

Added on -2020-02-14

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Case Study
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
QUESTION 1...................................................................................................................................1
QUESTION 2...................................................................................................................................4
QUESTION 3...................................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
INTRODUCTION
Present report is based on the case study of AUBMC. It is a non for profit teaching
hospital and medical centre, working in the volatile environment. Currently organization is
facing many internal and external challenges. Mohamed Sayegh join the medical centre and
worked for the betterment of the cited academic institution. Current assignment will discuss the
main challenges facing by the AUBMC (Perla, Bradbury and Gunther‐Murphy, 2013). Culture of
AUBMC and its role in the provision of healthcare services will be illustrated in this study. In the
last it will provide recommendations for strategic plan so that Mr. Sayegh can deal with
complexity of the situation at AUBMC.
QUESTION 1
There are different set of issues that are faced internally and externally. Due to these
factors the firm is facing serious issues. In this context, below given are the SWOT analysis
which will enable to provide proper information about the areas in which improvement is
required or the issues that are faced in the organization (Kern, Edwards and Kaushal, 2014). In
addition to this, it SWOT analysis will also help in determining the strength and opportunities
that are faced by cited firm. In this context, below given is the SWOT analysis which will help to
identify the internal and external factors of the firm:
Strength: Technology: AUBMC make sure that they update or make use of new technology so that
they will be able to provide their customers with high quality services. There are different
set of disease that has to be diagnosed and for almost all type of issues that are faced by
people are helpful to make sure that are able to provide patients with high quality services
(Lorenzi and Riley, 2013). Highly skilful: There are many professionals who work for different parts of the body.
They are very helpful in order to diagnose diverse set of issues that are faced by people.
When proper skills, these employees are able to make sure that people the desired
treatment and overcome the issue. In this context, it can be stated that both technology
and professional are able to make sure that patient get all type of services with high
quality (McCormack, Manley and Titchen, 2013). More specifically, there are high
number of physicians.
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Services: In Lebanon itself, there are 167 hospitals which consists of 11533 beds. Among
all these more than 90% of these hospitals fall under private sector. There are mostly all
type of facilities or services that are provided.
Weaknesses:
Conflicts: The relationship between employee and employer is it proper. There is not
proper interaction among each other. Due to this issue, patient have given complaints against the
services that are provided by the firm. Due to conflict, there not proper interaction among nurse
and doctors. Due to this reason, patient fail to get proper treatment for the issues for which they
have been admitted.
Demotivation: Most of the staffs are demotivated and this is creating issue for the
performance. Further, demotivation is also raising issues of raising employees turnover. In order
to understand the problem of patient it is important for the professionals to understand the patient
and develop trust and confidence (Ostroff and Schulte, 2014). In this case, professional are not
able to do so. In this context, the issues is not identified properly and proper treatment is given to
patients.
Political situation of Middle East and North Africa: Before the Civil war Lebanon and
the Middle Eastern countries along with North Africa had great political stability and the country
was developing at good pace. But civil war made the government dysfunctional and the health
care situation became worse. AUBMC had to look after all the health care facilities of the
country which was not possible.
Opportunities:
AUBMC explored the opportunities after assessing its weaknesses during and post the
war. The organisation worked for extending its arms for more needy people by two ways that is
increasing employment and facilities. Staffing increased its competencies while providing
facilities helped the war struck people. The complete structure of the organisation can be updated
with more recruitments and it can also develop, enhance and improve the medical facilities
provided to the patients (Paine and et. al., 2011). Technologically advanced equipments and their
use can be imbibed. The hospital can achieve global brand reputation by expanding its medical
centres and giving high end health care and attention to the patients.
Threats:
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