This assignment focuses on understanding the preferences of Europeans visiting Disneyland Paris, aiming to provide maximum satisfaction by offering quality products and services. It involves analyzing relevant literature, including books ('Does High-Speed Rail Affect Destination Choice', 'Disneyland Paris'), journals ('Journal of Strategic Marketing', 'Music and the Moving Image'), and online sources like '26 Reasons to Regret the Existence of Disneyland Paris'. The goal is to identify key aspects Europeans value in their Disneyland Paris experience, enabling you to propose strategies for improved satisfaction.