Analysis of Travelodge Hotels: SWOT, PESTLE, Leadership Styles, and Ethics

Case Study

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
SWOT Analysis of Travelodge hotels........................................................................................3
PESTLE Analysis of Travelodge hotels.....................................................................................4
Task 2...............................................................................................................................................4
Evaluation of factors that influence opportunities and threats....................................................4
Travelodge hotel's strength to negate threats and weaknesses....................................................5
Task 3...............................................................................................................................................6
Different styles of leadership......................................................................................................6
Appropriateness of leadership styles for Travelodge hotels.......................................................8
Task 4...............................................................................................................................................8
Suitable leadership style for Travelodge Hotels ........................................................................8
Task 5...............................................................................................................................................9
Travelodge Hotel's ethics and social responsibilities..................................................................9
Task 6.............................................................................................................................................10
Reflection report.......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In this report an analysis of the company profile of Travelodge hotels UK is made
through SWOT and PESTEL is made. An evaluation of the factors that influence the
opportunities and threats and use of company's strength to neutralize the effects of threats and
weaknesses. Also, a comparison of different leadership styles with recommendation and
justification of the use of chosen leadership is provided. Further a description of responsibilities,
response and obligation in the ethics and social responsibilities of Travelodge hotels is imparted
(Dvorský and et.al, 2020). At the end a reflection report on the conducted study is provided on
the gained insights from the research.
MAIN BODY
Task 1.
SWOT Analysis of Travelodge hotels
Strength
Affordable prices offer by the company with a free business membership. Additional
benefits includes modern rooms, 570 hotels across UK. As a budgeted hotel chain Travelodge
hotels provide deals that attract customers and also offer unlimited breakfast. The company has a
tag-line say 'over 2 million rooms available for £29 or less that put a great impression on the
customers.
Weakness
As a hotel it does not categorise as a luxury hotels chain. The hotel does not provide its
customers a full range of services that are generally offered by the luxury hotels. The hotels also
lack in appearance and is plain and simple looking.
Opportunities
Due to recent economic downturn people of the country are more avoiding pay for the
leisure and travel services and are shifted towards the affordable places (Gürel and Tat, 2017).
Also, Travelodge hotels uses resources that incur less cost that help the company to provide more
service and offer at low prices.
Threats

Competition in UK is increasing and more businesses are beginning to offer variety of
services at low cost. Change in the hospitality business policies by the government is a threat as
the business has to change its entire process which is a costly affair.
PESTLE Analysis of Travelodge hotels
Political
Government of UK is on the hotel business. The hotels have to compliance and follow
changing regulations due to recent economic fall and food and health regulations.
Economical
Although Travelodge hotels provide packages at affordable prices but the purchasing
power of the population of UK is decreasing and people are saving more for their necessity
rather than leisure.
Social
Presently in the UK the elderly population are increasing in number. Travelodge hotels
have to provide more customer specific services i.e. for the elderly people at low cost (Perera,
2017).
Technological
The technologies are changing rapidly. Travelodge hotels have recently upgrade around
30,000 hotel rooms by spending £100 million.
Legal
Payment to the colleagues is a legal matter and for this purpose the government has
provide National Minimum Wage and National Living Wage rates.
Environmental
The environmental and pollution issue is a threat and hotels are seen as one of the factor
that contributing to these issue.
Task 2.
Evaluation of factors that influence opportunities and threats
People of UK and population around the world are facing the rapid changes in the
economic environment of the countries. Current outbreak of COVID-19 has created a disruption
in the world and people are shifted from spending on to leisure and hospitality to savings and
necessities. The business of hotels in UK is decreasing with the time. The government of the