Case Study in Marketing Essentials

Case Study in Marketing Essentials1
Case Studies in Marketing Essentials
By Name
Course
Instructor
Institution
Location
Date

Case Study in Marketing Essentials2
Contents
Introduction.................................................................................................................................................3
1.The Role of Marketing as a Function of Business.....................................................................................3
2.Structure of the Marketing Department in Apple Inc...............................................................................5
3. Marketing Process Overview and Importance of the Market Environment............................................6
4.Marketing Function Influence and Relation with Other Departments.....................................................7
Conclusion...................................................................................................................................................8
Bibliography................................................................................................................................................9

Case Study in Marketing Essentials3
Introduction
Marketing is among the crucial elements that contribute to the survival and growth of any
business organization- small, medium and large multinational organizations. Marketing is among
the most misunderstood management disciplines commonly being associated with shopping and
advertisements, but it goes far beyond these two elements. There several marketing concepts
such as positioning, targeting, differentiation and segmentation, the 4Ps of marketing as well as
marketing strategies. In the contemporary marketing environment adopting an efficient
marketing strategy enables an organization to establish and sustain a competitive advantage over
its competitors, (Schindehutte and Kuratko, 2015, pp. 293). This case study is about the Apple
Inc. marketing strategies concerning the marketing concepts and strategies we learnt in class.
Apple Inc. is a large multinational company among the top revenue earners globally. Steve Jobs
a co-founder of the company served as the CEO, and the success of the company is credited to
him. The head offices are located in the United States, but they have their products delivered
almost in every corner of the world.
1. The Role of Marketing as a Function of Business
Marketing is very crucial for the success of Apple Inc., and they have focused on this to
gain a competitive advantage over their competitors. In this section, we are going to concentrate
on the role of marketing as a function of business rather than marketing as a department in Apple
Inc. The role of marketing in the company includes market planning, risk management, pricing,
financing, promotion, distribution, and product service management among many more. Apple is
among the company with creative and flexible marketing strategies that have made the company
to grow from a small computer company to a leading electronics company producing iPhones,
iPods, ipads and other online services such as iTunes. Market planning is the process of