This presentation explores the roles and responsibilities of the marketing function, with a focus on Apple Inc. It discusses the interrelationship between marketing and other functional units within the company. Topics covered include market definition, marketing roles, marketing responsibilities, and the interrelationship between marketing and finance, human resources, operations management, technology, and research and development. The presentation concludes with a summary of key points and a list of references.

Learn about the roles and responsibilities of marketing function and its interrelationship with other functional units. Case study: Apple Inc.

Marketing Essentials: Roles, Responsibilities, and Interrelationship

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This article discusses Apple's market structure and how it operates in different market structures. It analyzes the different types of market structures and how they apply to Apple's products. The article also discusses the competition that Apple faces from other companies and how it differentiates its products to gain market power. The subject is Management Economics 2 and the course code is not mentioned. The article is relevant for students studying economics, business, and marketing. The college or university is not mentioned.

Management Economics 2: Analyzing Apple's Market Structure

This document discusses the key roles and responsibilities of marketing function in an organization, compares the marketing mix of Apple and Samsung, and provides a basic marketing plan. It covers topics such as identifying customer requirements, anticipating customer needs, satisfying customer needs, and making profit. The document also explores the marketing strategies and tactics used by Apple and Samsung, and provides a step-by-step guide to developing a marketing plan. It is a valuable resource for anyone interested in understanding marketing essentials and applying them to achieve business objectives.

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This article discusses the fundamentals of marketing and how Apple Inc uses different tactics and strategies to promote their products and services. It provides an overview of the company's background, their product range, pricing strategy, distribution channels, and promotional activities. The article also highlights the importance of marketing mix elements in achieving competitive advantage in the industry.

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This report explores the market analysis of Apple Inc. in the context of management economics. It covers the description of the company, its products and services, history, market analysis, and characteristics of the company's current and previous market structure. It also provides a suggestion regarding operating in a different market structure.

Marketing Essentials: Roles, Responsibilities, and Interrelationship

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