Motivational Techniques at Jack stores

Case-Study - Motivational
Techniques at Jack stores

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
MOTIVATIONAL THEORIES......................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Motivation is defined as the emotional, social, cognitive or biological influence which
stimulates a particular behaviour in an individual (Tsai and et.al., 2016). Thus for enhancing and
encouraging the higher performance of employees it is necessary that employees must be
motivated with appropriate strategies. The report will discuss the various motivational theories
which can be used by the management of Jack stores which are discount ventures of Tesco for
gaining competitive advantage.
MOTIVATIONAL THEORIES
Motivation plays an important role in enhancing the productivity of the employees. For
this purpose Jack stores can use following theoretical aspects:
Content theory of motivation: This type of theories emphasis on internal factors within
individuals which act as driving or resisting factor for the particular behaviour of individuals.
Some of the most commonly used content theory is Maslow’s hierarchy theory
Maslow’s Hierarchy need theory:
According to this theory human motivation depends upon their needs which exist in
hierarchical order. Thus Jack stores must identify these needs and must take suitable actions.
Physiological needs: Jack stores must have essential facilities such as water, food, ventilation
and other necessary facilities so that staff members can work in pleasant and comfortable
environment. It will motivate them to work with focus and more attention.
Safety needs: The productivity of staff members will be high only if they will feel physically
and emotionally safe (Anderman, 2020). Thus organisation must give them job security and
fringe benefits so that safety needs are meet.
Social needs: If individuals at Jack stores will have acceptance, love and friendship from other
peers then it will excite them to work happily. It is significant motivation to work regularly with
minimum sick leaves or absentees. Thus Jack stores must create a culture which encourages such
social satisfaction among staff members.