OB Case Study

This OB case study discusses the issues of communication, perception, and team building in a pharmaceutical company. It provides recommendations and theories to solve these problems.

OB CASE STUDY

Brief Of The Case Study
Susan Taylor is working in a pharmaceutical company at the post of
production controller. After nine month or working she realised that
she is not able to apple her academic skills over there as she is
having first class degree in chemistry and pharmaceutical
qualification. So she changed her job in a new company and new
designation of in charge of product development unit.

First OB issue
Communication: In the
second company Susan was
not able to establish effective
communication within her
team as the people are of
different experience level so
no one is ready to initiate
communication with other.

Theory
Bureaucratic Theory:
This theory helps the business to attain high
success.
This theory states that the foremost function in a
business is to provide organisational structure and
then communication process takes place.
This theory suggests the business to have rigid
structure so that message sent from top level does
not get altered and followed by each and every
subordinate.

Recommendation
• Call for meetings with
team mates.
• Delegation of duties as
according to experience.
• Feedbacks for further
requirements within
operations.
• Enhance effective
communication.

Perception:
Problem in attitude
Unsupportive seniors within company.
Hesitated junior staffs.
Formation of informal groups
Second issue

Theory
Attribution theory
This theory states that a person gathers information and then
examines the reason for what is actually happening.
Under this theory management is accountable to read behaviours
of their subordinates so as to solve the problems which are faced
by them.
This theory was propounded so as to understand individual
behaviour which is directly proportional to their actions in the
company.

Recommendations
Examination of behaviour.
Examination of perception.
Emphasise on employee
grievances
Pushing employees towards
hard work.

Third issue
Lack of team building
Susan realised that her team members are facing problems in
working as a team. As when task are delegated to every member
they are very rigid to communicate with other team member as they
are not comfortable to get any sort of interference in their working.
Due to this issue she was not able to maintain group harmony and
the whole business were bifurcated into small personal groups
which is not advantageous for the business.

Theory
Belbin’s theory
This theory states that every person
is having their own tendency to
behave in significant way
Belbin theory is having nine role,
which assist the business to enhance
their team building and to enhance
personal development of their
employees in the organisation.

Recommendation
Clarification of goals.
Clear vision of the business.
Appropriate reward system.
Employee engagement in
decision making.

Conclusion
Susan faced problem in job satisfaction.
Issue in team building within team mates
Problem in establishing effective
communication.
Issue in employee perception which lead
to generation of negative attitude within
organisation.

References
Raab, R., 2020. Workplace perception and job satisfaction of
older workers. Journal of Happiness Studies. 21(3),.pp.943-963.
Thompson, N., 2018. Effective communication: A guide for the
people professions. Macmillan International Higher Education.
Osborne, S. and Hammoud, M.S., 2017. Effective employee
engagement in the workplace. International Journal of Applied
Management and Technology. 16(1). p.4.
Keavney, A., 2016. Team building strategies. Training &
Development, 43(2), p.26.