Case Study of Expansion of Reebok in UK

Added on - 28 Dec 2019

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Business Researchproposal at internationallevel
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3SIGNIFICANCE OF THE RESEARCH........................................................................................4RESEARCH LITERATURE AND BACKGROUND....................................................................4Background..................................................................................................................................5RESEARCH QUESTIONS.............................................................................................................7RESEARCH AIM AND OBJECTIVES..........................................................................................8RESEARCH METHODOLOGY.....................................................................................................8PROJECT PLAN...........................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
Title- An investigation on entrepreneurship at international level- A case study of expansion ofReebok in UKINTRODUCTIONThe sport segment is considered as the most important for any country due to itscontribution in generating huge income. However, number of games are played in the countryand accordingly specific code or color as well as design is assigned for each game so as todifferentiate the same. However, there are several organization offers sports wear but lack ofcustomized garments generate the need to design the most appropriate kind of cloth throughwhich customers or other related parties can access right product or garments as per their fit orpreferences. Furthermore, customers or players face issue related to fit and other related aspectsin the ready-made outfit of sportswear (McCann, 2016).Owing to this, expansion of businesswill be effective to meet the specific requirement of the customers. It would be effective toaddress their issues related to size and fitting and offer them customized outfits. Here, selectionbusiness; Reebok aims to meet the requirement of players with regard to sports wear and createits leading postilion in the marketplace.Therefore, research under investigation will be based onexploring the market of customized sports wears in order to address the specific requirement ofplayers (Blunck and Martin, 2011).Key termsCustomized sports wear-Taking order prior to offer the product and making it fit as perthe preferences of the buyers.Structure of the reportThe structure of the report is will be divided into five parts where the first one covers theintroduction. It proves brief overview regarding aims and objectives through which researchercan effectively complete the entire report. Furthermore, structure of the report and significancehave been covered under the chapter of introduction. The another section covers in the reportwill be of literature review and background whereby feasibility study is done so as to understandthe market structure and other related aspects of the business. Similarly, research questions arealso covered along with the statement of aim and objectives. After completion of the initialaspects of the report, research methodology is written which is followed by project plan.Moreover, conclusion of the report is written at the last in order to present the findings.
SIGNIFICANCE OF THE RESEARCHThe research under investigation is based on expansion of the existing business atinternational level which offer customized sportswear so as to meet the expectations of differentparties. It would be effective to cater their requirement in a most effective manner andaccordingly offer them desired products. Furthermore, Reebok business will be beneficial for theall sports types because market will covers different participants. For example, all kind of gamesand sports will be prepared for kids and youngsters. Not only this but gym wear and schools willalso be targeted. However, presently many of the businesses are offering customized sportswearbut do cover specific games and sports only. But the expansion of Reebok will provide all kindof services or products for all types of buyers. This covers entire sport range so as to meet theexpectations of buyers and create the leading position of the business.Furthermore, the business under consideration shed light on design and colour as well asfitting related aspects. This proves to be effective for sports segment to effectively design theuniform for any newly proposed games and also ease schools to get the outfits for the students ina right manner. However, colour, design and other related features were already designed inadvance but business would get benefit for the customized order as per the size and fit of theplayers. It would be effective for the corporation to bring something new in the marketplace andcater requirement of all related parties in an effectual manner. However, the sports participationrates is being increased due to health consciousness among consumers. For this purpose, demandof clothes for both male and female segment are considered. This reflects increasing scope of thepresented business through which it becomes easy for the management to raise the profitabilityby meeting the specific need all respondents in an effectual manner.RESEARCH LITERATURE AND BACKGROUNDAccording to article ofGlobal Sportswear Sector (2014) there are several businessesoffering number of sportswear in the UK. It includes sportswear such as swimming, football,golf and Badminton as well as Tennis. Along with that, sailing and snow sport as well asmountaineering are also developing or increasing at the rapid speed through which scope of thebusiness offering sportswear is increased. However, sales turnover of this particular industry isincreasing year by year due to increasing demand. However, the phase of innovation in the
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