Tourism Development and Marriott Group

This assignment explores the relationship between tourism development and the Marriott Group. It investigates if Marriott is aware of the need for tourism development, the measures they take to support it, and the benefits it brings to the firm's performance. The assignment also evaluates the effectiveness of Marriott's tourism development strategies and invites recommendations for improvement.

Research Project

Table of Contents
Chapter 1: INTRODUCTION..........................................................................................................1
1.1 Research Project Outline.......................................................................................................1
1.2 Rationale...............................................................................................................................1
1.4 Research Project Specification..............................................................................................2
1.5 Appropriate plan and procedure using Gantt chart...............................................................3
Chapter 2: Literature Review...........................................................................................................3
1.3 Key references to various literature......................................................................................3
Chapter 3: Research Methodology...................................................................................................5
2.1 Match sources to the research questions effectively.............................................................5
2.2 Undertake the proposed research investigation in accordance with procedures...................6
Chapter 4: Data finding analysis and discussion.............................................................................8
3.1 recording and collection of relevant data..............................................................................8
3.2 Interpretation of data.............................................................................................................8
Chapter 5: Conclusion and recommendation.................................................................................13
3.3 recommendation and area of further consideration.............................................................13
REFERENCES..............................................................................................................................15

Chapter 1: INTRODUCTION
1.1 Research Project Outline
Background Study
The development of a tourist destination will lay a crucial and significant impact on
operations of hospitality industry. The development of tourism will impact functions of
hospitality firm that are been laid by a Marriott Group. Besides this, tourism development laid a
deep role in improvement of a tourist destination.
Aim
“To improve tourism development at a tourist destination by a hospitality firm- A case study of
Marriott Group”
Objectives
 To gain idea about tourism development at a tourist destination
 To identify scope of tourism development at a tourist destination
 To analyse impact of development of tourism on a hospitality firm (García-Villaverde,
And et.al., 2017).
 To assess role of hospitality entity in development of tourism at a destination
 To provide effective conclusion and recommendations for tourism development at a
destination
Purpose:
The major purpose behind research process is to identify impact of tourism development
on a tourist destination by a hospitality firm.
Scope:
The scope of project is to develop a good planning of tourism development and improve
knowledge of a hospitality firm about a tourist destination (Huttasin, Mommaas, and
Knippenberg, 2015).
1.2 Rationale
The effective planning of operations by hospitality firm will help in rise in effectiveness
and improvement of functions that will support a rise in business activities and it helps in
effective rise in effectiveness and ability of a hospitality firm to develop tourism at a tourist
destination. Besides this, research process will help in improvement in knowledge and idea about
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measures that will be taken by hospitality firm for development of a tourist destination and
attract large number of tourists and travellers at a location (Zhang and et.al., 2015.).
1.4 Research Project Specification
Research questions
What is tourism development?
How a hospitality firm impact tourism development?
What impacts does tourism development have on a tourist destination?
By what measures tourism development on a destination is been controlled and looked after?
Following research methodology is been followed by the cited hospitality enterprise for
the better management and carrying out of the research process.
Research philosophy: It is the frame work that help in increase in effectiveness of the
organisation to carry out the business activities in a much effective way. This will help in
suitable rise in the handling of data investigation. For the current research process, positivism is
been used to achieve targeted aims and objectives (Law, Buhalis and Cobanoglu, 2014).
Research approach: this help in proper identification of the research techniques followed by the
data investigator. For the present research process, inductive approach is used to collect the data
based on aims and objectives.
Research design: it is the format in which the data is collected. The present research will use the
qualitative method of research design involving the use of close ended questionnaire.
Data Collection: For getting appropriate outcomes, the data investigator will use the primary
data collection method that will support the development of knowledge and insight (Chen and
Lin, 2015.).
Sampling: for the present research process, random sampling process is been used involving 15
candidates are the respondents for the research process.
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1.5 Appropriate plan and procedure using Gantt chart
Chapter 2: Literature Review
1.3 Key references to various literature
Introduction to Tourism Development
According to views of Schuckert, Liu and Law, 2015, Tourism development is process of
effective improving tour and travel services along with or facilities like hospitality firm, in a
tourist destination. It not only helps firm or location to get a global image, but also leads to rise
in revenue generation and promoting economy of a nation of a potential tourist destination. A
tour operator or hospitality firm like Marriott Group palys a very deep and crucial role in it.
As per ideas and views of O'Cass and Sok, 2015, proper development of tourism is very
necessary as it helps in rise in operations and measures that will help in growth of a tourist
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destination. The hospitality firm will see through effective handling of operations which will
help in suitable rise in suitability of operations that will help in increase in knowledge and insight
about tourism development.
Impact of tourism development by a Hospitality Enterprise
Besides this, in accordance with research of Dogru and et.al., 2018, tourism development
is activity that helps in good rise in hospitality business for firms like Marriott Group. In return
hospitality organisations are deeply dependent on development measures and facilities that are
been available to tourist at a tourist destination. A good availability of accommodation and or
infrastructural facilities, that are etheir developed by hospitality firm or is been made available
will help in good rise in effectiveness and efficiency of a hospitality enterprise to grow and
develop at a tourist location. However, in contradictory to it, as per views of Chathoth And
et.al., 2016., tourism development is also dependent on many or internal and external
environmental factors that leads to rise in effectiveness of a hospitality entity to develop tourism
services at a destination.
Effect on Economy
Or than this, as per research and ideas of Martínez-Martínez, Cegarra-Navarro and
García-Pérez, 2015, tourism development is major economic breakthrough that can be utilized by
a hospitality enterprise. As travel and tourism is one of most emerging and effective business
sectors with lots of opportunities, it will pave a path for effective development and efficient rise
in efficiency to perform business operations of hospitality firm. This also help in suitable rise in
operations and meeting of targeted goals and operations that support a better increase in revenue
generation and brand image of a hospitality enterprise like Marriott Group.
Or than this, ability of hospitality firm to provide its customers with high quality services
and meeting of targeted aims and objectives that are set by a business enterprise will help in
good management of business activities associated with hospitality firm. This will improve
efficiency of Marriott Group and help firm to gain a good rise in effectiveness to meet their
customers’ needs and demands.
Besides this, as per ideas of Zhou, Chan and Song, 2017, tourism development will help
in adopting and modulating products and services as per environment of tourist destination that
will support gaining of good market share and meeting of targeted operations in better way. It
will improve customer satisfaction and trust level towards cited hospitality entity and aid in rise
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in revenue generation that will support a rise in effectiveness of organisation to meet customers’
needs and requirements in a very effective manner. The rise in economic stability and
effectiveness to perform actions will support business organisation to meet customers or clients
needs and demands and thus will support an effective increase in functional capability and
effectiveness of firm.
Chapter 3: Research Methodology
2.1 Match sources to the research questions effectively
The research questions that are been set will help in good assessment of the various
activities that will be followed by the organisation that will help in improving the knowledge that
supports an effective rise in the effectiveness of the organisation that helps in effective rise of the
business organisation and thus help in effective growth and development of the organisation in
an effective and significant manner (Calhoun, 2017). Besides this, it will facilitate a good
adoption of wide range of operations in order to improve the performance in the market. This
will help in suitable rise in development and growth of a tourist destination. It will also support
effective growth in the revenue generation of the firm.
2.2 Undertake the proposed research investigation in accordance with procedures
The data analysis will help in good rise in the effective handling of the operations that
will support a better rise in effectiveness of the firm. The organisation will look after the
following measures once the information is gathered effectively (Kallmuenzer, 2018). Some
major research investigation measures are:
Theme 1: awareness about tourism development
Is the Marriott Group aware about the need of tourism development? Frequency
Yes 10
No 2
Not Sure 3
Total 15
Theme 2: measures taken for the tourism development
What measures are been taken by cited hospital entity for tourism development? Frequency
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Use of social media 7
offering benefits to tourists 3
developing effective infrastructure 3
involving the local public 2
Total 15
Theme 3: Benefits of Tourism development
Is tourism development beneficial for the firm? Frequency
Yes 12
No 1
Not sure 2
Total 15
Theme 4: impact on the performance of the cited hospitality firm
Have the tourism development had improved the performance of the cited
hospitality firm? Frequency
Yes 10
No 1
Not sure 4
Total 15
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Theme 5: extent of benefits on the revenue generation of hospitality firm
Do you agree to the fact that Tourism development of a tourist destination is
beneficial for the revenue generation of hospitality enterprise? Frequency
Highly agree 4
Agree 6
Neutral 2
Disagree 1
Highly Disagree 2
Total 15
Theme 6: effectiveness of the tourism development strategies
Do Marriott Group have used the tourism development strategies in a very
effective manner? Frequency
Yes 9
No 3
Not sure 3
Total 15
Chapter 4: Data finding analysis and discussion
3.1 recording and collection of relevant data
The proper evaluation of the collected data upon the tourism development, it will help in the
proper rise in effectiveness of a business organisation that supports a good handling of measures
to promote development of a tourist destination by a Hospitality enterprise that will support a
good rise in the effectiveness of the firm. The research project will cover the formative
evaluation method, which is used to ensure the reliability of primary data the data collection is
been performed using the effective questionnaire with the close ended questions are been used. It
will help in effective development of knowledge and effective insight of data investigator over
the use of tourism development at a destination by the hospitality firm, Marriott Group.
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3.2 Interpretation of data
The current research process has used thematic method of data assessment, which is as
follows:
Theme 1: awareness about tourism development
Interpretation: as per the research process that is been followed by the hospitality firm, Marriott
Group on the development of tourism facilities at a tourist destination, it is been found that out of
15 respondents, 10 candidates said that Marriott Group is aware about the tourism development
at a destination while 2 respondents denied the fact. On the other hand, 3 candidates were not
sure about it. Hence, it can interpret that the hospitality firm is well aware about the hospitality
firm.
Theme 2: measures taken for the tourism development
8
Yes No Not Sure
0
2
4
6
8
10
12
frequency

Interpretation: this can be interpreted by the data investigation process that is been followed by
the hospitality organisation that among the 15 respondents participated in the research process, 7
candidates favoured the use of social media platforms to facilitate the better tourism
development by the cited enterprises. 3-3 candidates said that offering the benefits to tourists and
developing a good infrastructure is beneficial for the tourism development, respectively. While 2
respondents said that firm should go for the involvement of local public for the tourism
development. Thus, this can be said that the Marriott Group can undertake different sort of
measures in order to implement and access a proper tourism development at a tourist destination.
Theme 3: Benefits of Tourism development
9
Use of social media
offering benefits to tourists
developing effective
infrastructure
involving the local public

Interpretation: Depending on the data research process that is been followed by the firm, this is
been found that out of 15 candidates who were involved in the research process, 12 respondents
feel that the tourism development will be beneficial for the hospitality enterprise while 1
candidate denied the fact. On the other hand, 2 respondents were not sure about it. Thus, based
on this output, it can be interpreted that the tourism development will prove beneficial for the
Marriott Group.
Theme 4: impact on the performance of the cited hospitality firm
10
Yes No Not sure
0
2
4
6
8
10
12
14
frequency

Interpretation: On the basis of the data investigation process that is been followed by the
Marriott Group to access the knowledge about tourism development, it is been found that out of
15 candidates who were involved in the research process, about 10 respondents feel that the
tourism development will be beneficial for the hospitality enterprise while 1 candidate denied the
fact. On the other hand, 4 respondents were not sure about it. Thus, based on the output that is
been gained, it can be interpreted that the tourism development process has impacted the
performance of the hospitality firm.
Theme 5: extent of benefits on the revenue generation of hospitality firm
11
Yes No Not sure
0
2
4
6
8
10
12
frequency

Interpretation: As per the data investigation process that is been followed by the hospitality
firm for the tourism development, this is been evaluated that out of 15 respondents participated
in the research process, 4 were highly agreed to the fact that tourism development has proved
beneficial for the revenue generation of the firm while 6 candidates agreed to the fact. 2
respondents were neutral over it while 1 respondent disagreed to it. Other than this, 2 candidates
were highly disagreed to the fact that the tourism development helps in effective revenue
generation. Based on this analysis, it can be said that the use of effective measures of tourism
development is effective for the good profitability of the hospitality organisation, Marriott
Group.
Theme 6: effectiveness of the tourism development strategies
12
Highly agree
Agree
Neutral
Disagree
Highly Disagree

Interpretation: Depending of the research process that is been taken in the consideration by the
hospitality organisation, this can be concluded that out of 15 respondents of the data
investigation process that is been carried out by the cited hospitality firm, 9 candidates said that
Marriott Group has effectively used the tourism development strategies at a tourist destination
while 3-3 respondents reacted to No and Not sure, respectively. Based on this analysis, this can
be interpreted that the better handling of the business operations and tourism development
strategies will help in good growth of the company.
Chapter 5: Conclusion and recommendation
3.3 recommendation and area of further consideration
Based on the research process, this is been found that the effective tourism development
process has to be taken in consideration by the firm that will support a good handling of the
business operations and thus support a better handling of various operations or measures that will
support the development of a tourist destination (Rodrigues, Rodrigues, and Peroff, 2015). And
the rise in the effectiveness of the Marriott group to carry out the tourism development operation
in more effective and efficient manner. Certain recommendation can be followed by the cited
hospitality firm for the better development of the tourism at a tourist destination such as:
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Yes No Not sure
0
1
2
3
4
5
6
7
8
9
10
frequency

 Effectively using the social media platform that will support a good rise in effectiveness
and efficiency of the hospitality firm and help the enterprise to achieve the targeted aims
and objectives (Rahimi and et.al., 2017 ).
 Proper involvement of the local public and developing a good infrastructural services will
help in suitable rise in the efficiency of the organisation to meet the needs and
requirements of the organisation and thus will help in good rise in the efficiency of the
firm to develop a location as the tourist destination.
CONCLUSION
Based on the data investigation process, that is been carried out by the hospitality firm,
this can be concluded that the proper handling of the tourism development will help in effective
rise in the data investigation process and development of a positive insight that can improve the
performance of the organisation (Chan and Hsu, 2016.). Other than this, the implementation of
the effective tourism sector. It will help in effective increase in customer satisfaction level that
will support an effective rise in customer satisfaction level. Besides this, the effective
evolvement of the tourist destination and setting up of a good infrastructure by the cited
hospitality firm, will lead to the development of the high revenue generation and meeting of the
targeted aims and objectives in a much effective and efficient manner.
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REFERENCES
Books and journals
Calhoun, J.R., 2017, October. The Relationship Between Gender and Career Advancement in the
Hospitality and Tourism Industry. In Global Conference on Services Management
(GLOSERV 2017) (p. 50).
Chan, E.S. and Hsu, C.H., 2016. Environmental management research in
hospitality. International Journal of Contemporary Hospitality Management, 28(5),
pp.886-923.
Chathoth, P.K. And et.al., 2016. Co-creation and higher order customer engagement in
hospitality and tourism services: A critical review. International Journal of
Contemporary Hospitality Management, 28(2), pp.222-245.
Chen, M.H. and Lin, C.P., 2015. The impact of corporate charitable giving on hospitality firm
performance: Doing well by doing good?. International Journal of Hospitality
Management, 47, pp.25-34.
Dogru, T. and et.al., 2018. Boston Hospitality Review: Winter 2018.
García-Villaverde, P.M. And et.al., 2017. Determinants of radical innovation in clustered firms
of the hospitality and tourism industry. International Journal of Hospitality
Management, 61, pp.45-58.
Huttasin, N., Mommaas, H. and Knippenberg, L., 2015. TOWARDS TOURISM
DEVELOPMENT OF THE ISAN REGION, NORTHEASTERN
THAILAND. International Journal of Asia-Pacific Studies, 11.
Kallmuenzer, A., 2018. Exploring drivers of innovation in hospitality family firms. International
Journal of Contemporary Hospitality Management, 30(3), pp.1978-1995.
Law, R., Buhalis, D. and Cobanoglu, C., 2014. Progress on information and communication
technologies in hospitality and tourism. International Journal of Contemporary
Hospitality Management, 26(5), pp.727-750.
Martínez-Martínez, A., Cegarra-Navarro, J.G. and García-Pérez, A., 2015. Environmental
knowledge management: A long-term enabler of tourism development. Tourism
Management, 50, pp.281-291.
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O'Cass, A. and Sok, P., 2015. An exploratory study into managing value creation in tourism
service firms: Understanding value creation phases at the intersection of the tourism
service firm and their customers. Tourism Management, 51, pp.186-200.
Rahimi, R.and et.al., 2017. Customer relationship management research in tourism and
hospitality: a state-of-the-art. Tourism Review, 72(2), pp.209-220.
Rodrigues, A.L., Rodrigues, A. and Peroff, D.M., 2015. The sky and sustainable tourism
development: A case study of a dark sky reserve implementation in
Alqueva. International Journal of Tourism Research, 17(3), pp.292-302.
Schuckert, M., Liu, X. and Law, R., 2015. Hospitality and tourism online reviews: Recent trends
and future directions. Journal of Travel & Tourism Marketing, 32(5), pp.608-621.
Zhang, C.and et.al., 2015. Tacit knowledge spillover and sustainability in destination
development. Journal of Sustainable Tourism, 23(7), pp.1029-1048.
Zhou, L., Chan, E. and Song, H., 2017. Social capital and entrepreneurial mobility in early-stage
tourism development: A case from rural China. Tourism Management, 63, pp.338-350.
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Questionnaire
Name:
Gender:
Contact Number:
Is the Marriott Group aware about the need of tourism development?
 Yes
 No
 Not Sure
What measures are been taken by cited hospital entity for tourism development?
 Use of social media
 offering benefits to tourists
 developing effective infrastructure
 involving the local public
Is tourism development beneficial for the firm?
 Yes
 No
 Not sure
Have the tourism development had improved the performance of the cited hospitality firm?
 Yes
 No
 Not sure
Do you agree to the fact that Tourism development of a tourist destination is beneficial for the
revenue generation of hospitality enterprise?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly Disagree
Do Marriott Group have used the tourism development strategies in a very effective manner?
 Yes
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 No
 Not sure
Any recommendation
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