Case Study: Point & Know App for Moscow Tourist Market

Case study for a point and know
app for the Moscow tourist
Market

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
CONCLUSION...........................................................................................................................................5
REFERENCES............................................................................................................................................7

INTRODUCTION
Tourism marketing refers to the business discipline by which business can attracts
customers to a particular location that represent a city, state, particular heritage site, tourist spot,
hotel convention center etc. This report is based on writing a case study on Point & Know app
for the Moscow tourist market. Therefore, visitors who visit Moscow use mobile application to
point the famous landmarks for learning cultural significance and history of landmark in
language of customer choice. This report includes the STP model of marketing in which point
and know application owner finds the best tourist start-up company so that it could be used to
attracts customers. Further it represents market mix recommendations to appeal ideal customers
so that more profits are attained within specified period of time.
MAIN BODY
Point and know application is a mobile application that is used by tourist market in
Moscow to attract and guide visitors towards the landmark and city in which they want to visit.
This application add in depth knowledge, communicating stories , price comparisons, review and
so on for helping customers so that they have fun with it. This application mainly targets start-up
Tourist Company (What’s going on with Russian ride-hailing?, 2021). As this application would
be over-ambitious mainly for start-up company because it provide several types of information
regarding destination to customers in their own chosen language and also provide knowledge of
destination culture so visitors visit effectively and enjoy their vacations.
It is very essential to target the right market because not every company or firm want
Point and Know application and if a person target whole tourism market it is quite complex and
lengthy to select best alternative. It is very essential to propose a suitable brand name for Point
and know application. For this PK travellers start up is suggested to Point and Know application
so that customer easily recognized application and due to this market is targeted effectively and
efficiently. In Moscow, start-up company “PK travellers” is best for Point and Know application
now it’s time to segmenting the market so that best profitable results are attained.
Segmentation of market is a process of dividing target market into smaller and more
defined categories. This mainly segments customers and audience within small group that are