Marketing Mix Analysis for Cultural Knowledge Focus Point & Know App in Manila

Project
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INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
Marketing mix plans for the app............................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Tourism plays most important role for any country as it helps in generating economy,
revenue, development of infrastructure, exchange of cultural information and creating thousands
of jobs. There is significant increase in the number of young and tech-savvy travellers which
increases the opportunity of organisations to grow their business (Kaunda-Arara and Mwaluma,
2021). Present report is conducted on market mix analysis for the app which is a cultural
knowledge focus Point and Know. This is mainly created for the Manilla a tourist market in
which tourist visiting Manilla can use their smartphone to point at famous landmarks and can
efficiently and seamlessly learn about the cultural significance of the landmark. The special
feature of this app is that in this visitor can acquire and learn information in their own language.
Main Body
Marketing mix plans for the app
Manilla is the capital of Philippines which have both modern and old places to visit. This
location is having a rich history and all the areas have become great tourist spots. Manilla have
preserved architecture with attractive national museum of fine arts and more. A cultural
knowledge focus Point & Know app has been developed in which visitors have facility to use
their smartphone to point the map at famous landmarks in Manilla and learn about the cultural
significance of the landmark in the language according to their choices. Detailed analysis of this
app is conducted with the help of marketing mix plan.
Product:
This offers tourist facility of point and know app in which they can learn about the
cultural significance of the famous landmark in their own language. This app is made under the
brand name of click the city which will provide facilities to tourist on both Android and iOS
version. The information in this app will be trustworthy which will allow travellers properly
know about the information of the places.
Price:
Pricing strategy is termed as a recent choice for a set of alternative prices which aim
towards profit maximisation in a planned time period. In this major source that company will
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