Case Study on Culture: McDonald's and Adapting in China

This presentation is a case study on how McDonald's adapted to Chinese culture. It explores their product offerings, Chinese eating habits, customs, and language translations. The study highlights the importance of understanding cultural aspects for business expansion.

CASE STUDY ON CULTURE
(MCDONALDS AND
ADAPTING IN CHINA)

TABLE OF CONTENT
 INTRODUCTION
 DISCUSSION
 CONCLUSION
 REFERENCE

INTRODUCTION
Culture is the term which is concerned with the activities relating to art, beliefs, lifestyles , manner in
which people react, etc. The culture of a particular organization or country is related to the habits of people
and the manner in which they behaves.

How Chinese culture adopted McDonald
Culture is the most important aspect in the sociology because it
helps in recognising the social lives of living beings.
The case study is taken into consideration is of Mc Donald which is
one of the largest leading fast food chain and restaurant of US that
operates globally.

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McDonald entered in Chinese market in 1990 where they
adapt themselves to the Chinese culture. When they initiated
their business in China, they first adopted flexibility in their
operations because to stay in the Chinese market, it has
become essentially important to know the customer base,
their lifestyle and several other habits.

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The following points describes the manner in which the Chinese culture
has adopted Mc Donald :
Product offerings : Mc Donald has reviewed and modified its entire
menu according to the Chinese culture. Generally it used by serve
standard breast meat in all their chicken burgers but in China it served
Thai meat because customer of China prefers the same.

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Chinese eating habit : Chinese people go to restaurant not only
for dining but they consider this is an occasion where they
used to communicate with each other, meet friends, spend
quality time etc. They prefer to go out in a restaurant for
meeting friends rather than inviting them at home.

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Chinese custom : Spring festival is considered to be
one of the most important festival in China and is
treated as first day of Chinese new year.

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During this festival, according to Chinese
customs, Mc Donald renovate their outlet and
decorate it with lights and elements like “China
Red ” is added to the decoration, packaging and
commercials. Mc Donald will decorate the out
let with the use of Chinese paper cutting works
of flowers and signs of animals.

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Language and Translations : Many international brands need
to keep special attention on the translated versions of their
brands and products when they are expanding their businesses
to the global countries like China where the major issue is
related to language.

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In this, Mc Donald has made their menu less
appealing but easier to understand. The
products are old or new but Mc Donald has kept
translations for every products so that people
can understand.

CONCLUSION
From the above report it has been concluded that identification of the cultural aspect of different country is
very important for expansion of businesses. It helps in developing the success of the businesses into the
new business environment. Every country has different set of values, ethics, customer, tastes, etc. so
business can be successful only if they have generated the products and services according to the needs and
requirements of the people.

REFERENCE
Jeon and. et. al., 2016. Cultural Convergence in Emerging Markets: The Case of McD onald's in C hina
and I ndia. Journal of Small Business Management.54(2). pp.732-749.
Miller and. et. al., 2016. How the world changed social media (Vol. 1). UCL press.
Cheng and. et. al., 2017. Ecotourism social media initiatives in China. Journal of Sustainable
Tourism.25(3). pp.416-432.
Kennedy and. et. al., 2015. The healthy immigrant effect: patterns and evidence from four countries.
Journal of International Migration and Integration.16(2). pp.317-332.

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