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Case Study on E-commerce Business Analysis

   

Added on  2020-04-07

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APPAREL Pty LIMITED BRAND SIMULATIONTable of ContentsASSESSMENT 1........................................................................................................................................3Business Analysis...................................................................................................................................3Venture proposition...............................................................................................................................3Product Venture....................................................................................................................................4Target Market........................................................................................................................................5Gathering Information on Venture......................................................................................................5Benefiting from others...........................................................................................................................6Business Registration............................................................................................................................7Cost and Benefit Determination...........................................................................................................7TASK 2.......................................................................................................................................................8TEAM MEMBER’S ROLES AND RESPONSIBILITIES.................................................................8Business manger..................................................................................................................................8Apparel designers................................................................................................................................8Project manager...................................................................................................................................8IT experts.............................................................................................................................................8Sales manager......................................................................................................................................9PERFORMANCE PLAN......................................................................................................................9TASK 3.....................................................................................................................................................12TEAM POLICY AND PROCEDURES.............................................................................................12Business Policies...............................................................................................................................12Customers Policies............................................................................................................................13Team Policies....................................................................................................................................13TEAM MEETINGS.............................................................................................................................14CONCLUSION........................................................................................................................................15REFERENCES........................................................................................................................................16APPAREL Pty LIMITED BRAND SIMULATION

APPAREL Pty LIMITED BRAND SIMULATIONASSESSMENT 1Business AnalysisE-commerce is the process of making sales or purchases though the internet. It is also known as online selling or purchasing or e-business. It is currently one of the most common method of selling business products and offers best opportunities for the customers to purchase products and services easily (Zucchella and Hagen, 2012). It becomes one of the options that a business with low performance and with uncertain future productivity and success to undertake to secure its future and performance (Sanders et al, 2012). In the case study, Apparel Pty Limited has already realized that its future will be faced by serious challenges like lack of market and customers. Apparel Limited is a wholesale business whose operations revolve around purchasingof generic clothes and foot ware and selling them to retailers who then sell them directly to the customers. This means that Apparels customers are basically the retail trading companies. Being a wholesale business enterprise, Apparel designs, manufactures and distributes its products. However, the company has determined or rather predicted that its future is not bright because of the increasing in competition levels from other companies that sell the same products it sells (generic clothes and foot ware). The company’s profits are being taken by the business’s daily expenses especially the labor costs. In such a business, labor costs relate directly with employee salaries which include payments to the designers, manufacturers, drivers, managers, security officers to name a few. Besides having a strong financial status, the company has realized with certainty that in the next two years, it will be struggling to make sales and compete with its rivalsin the industry.Venture propositionTherefore, Apparel decided to come up with the idea of venturing in the online business industry.Just as mentioned earlier, it is currently one of the best and most effective business industries in the world today. This is because with the advancement in technology, the better it becomes easy and efficient for both customers and business enterprises. Apparel is thinking of starting its own product brand and line that it will be sold to the customers directly without going through the retailers. The business hopes to focus on a brand that will help it concur the market competition, increase its sales volumes and increase its profit levels. The company also hopes to secure its

position in the Australian Clothing/Textile industry as well as secure the country’s clothing industry in the future. In that case, it will certainly use its new product brand to secure both and achieve its objective of beating its competitors, increasing its volume sales and profit margins in the future. For a business to continue to be ongoing and growing, it must be ready to develop its product brand by either developing its market venture or product itself. In this case, Apparel is focusing on developing and differentiating its products by expanding its product brand and product line. When Apparel decides to venture in the e-commerce business, it will have a wider market share and segment and will be able to reach more customers than its current customer numbers (Baršauskas et al, 2008). Therefore, the environment surrounding Apparel business involves close rival competitions but still a growing market. In that case, the business will be open at all times which increases its access and product availability as well (Ellis-Chadwick, 2008)Product VentureTherefore, since the business has decided to pursue a different idea, which is to start an e-commerce business by producing its own product brand and product range to sell directly to consumers which means that it will act as a retailer or direct customer seller (Doherty and Ellis-Chadwick, 2010). Therefore, the business can focus on the business of designing its own household materials or items like beddings, linens, comforters, curtains, pillows, rugs and mats to name a few and selling them online directly to the customers. This will change Apparel’s consumer demography from retailers to focus specifically on selling directlyfinal consumers. This online business venture (designing and manufacturing its own household items and beddings) is very closely related to the business that Apparel is currently operating with (manufacturing and distributing generic clothes and foot ware) but will focus on a different direction which will be on an individual’s/customer’s housedecoration. The company can focus on this because they are frequently needed products, by every individual. These products will be designed by the customers with help from Apparel designers which means that their quality will certainly be high. By focusing on this specific products, the business will also be able to receive specifications and comments from the customers which will help them manufacture the exact type and quality of product that the customers desire. However, the products’ prices will be determined by comparing the prices of such products from other businesses that operate through

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