Case Study on Next Plc- Motivational Theories

Added on -2020-02-14

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Research proposal 1
TABLE OF CONTENTSCHAPTER ONE - INTRODUCTION.................................................................................................3Title...................................................................................................................................................3Background.......................................................................................................................................3Background of the organization........................................................................................................4Statement of the problem..................................................................................................................4Aim of the study...............................................................................................................................4Specific objectives............................................................................................................................4Research questions............................................................................................................................5Significance of the study..................................................................................................................5CHAPTER – 2 LITERATURE REVIEW............................................................................................6Introduction......................................................................................................................................62.1 Employee motivation..................................................................................................................62.2 Importance of employee motivation...........................................................................................62.3 Motivational theories and approaches........................................................................................72.4 Relationship between motivational theory and business performance.....................................10CHAPTER – 3 PROPOSED METHODOLOGIES...........................................................................11Research philosophy.......................................................................................................................11Research approach..........................................................................................................................11Research design..............................................................................................................................11Data collection method...................................................................................................................11Sample and sampling technique.....................................................................................................12Instrument for data collection.........................................................................................................12Data analysis...................................................................................................................................12Limitation of the study....................................................................................................................12Ethical consideration......................................................................................................................13Timescale........................................................................................................................................13Resources........................................................................................................................................14REFERENCES...................................................................................................................................152
CHAPTER ONE - INTRODUCTIONTitleTo identify the link between motivational theories and organization performance”- A casestudy on Next Plc. BackgroundEach and every business enterprise regardless their sizes can only achieve their businesstargets by enduring workers commitment. In the modern business era, corporate world is facingenormous changes due to increasing globalisation and advancement of information technology thathave a major impact on business responses. It leads to bring significant level of changes in businessoperations, processes, system, employee behaviour and managerial roles and responsibilities. Italtered the way how business operates and reshaped workers behaviour and responses at workplace.In order to fulfil the target goals, companies are required to motivate their workforce continuouslyso as to endure their commitment and efforts to a maximum extent. In such respect, motivation isregarded as psychological characteristics or activities that help managers to improve workers effortsto deliver top-quality services to the customers (Muogbo, 2013). It is essential for the companies tomotivate, encourage and promote their workforce, so that, they can get improved efforts of theirpersonnel and improve their performance. In other words, motivation is a way to drive more amountof people effort with having positive workers attitude and behaviour. It consists of both the intrinsicand extrinsic factors, in which, extrinsic is regarded as the process of influencing business personnelby external rewards, praise, money, positive feedback and others. However, on the other side,intrinsic motivation refers to feeling of pleasure in performing various business activities andoperations. For instance, interested work, task specification, recognition, growth, high achievementsand increased salary are the type of intrinsic motivation factors that promote member to put theirincreased efforts to render qualitative services to the customers and thereby meet their job roles andresponsibilities in the best possible manner (Reeve, 2016). Thus, it can be said that motivational factors works as a forces that attract people to work hardin their job and stay with it for a longer period. Motivational theories and approaches such asMaslow’s hierarchy, ERG (Existence, Relatedness and Growth), process based theories, Herzberg’stwo factor theories etc. enable staff member to fulfil their unsatisfied needs, desires and wants bygiving their valuable, outstanding and exceptional efforts (Brown and Capozza, 2016). It isimportant for every enterprise to motivate and encourage their workforce as it helps to increase theiremployees’ performance, which in turn, enable organization to accomplish their targeted aims andobjectives. By putting great efforts in daily business activities and operations, establishments will3
be able to serve customers in the best possible manner and strengthen their competitive position.Through delivering quality products and services, company can enhance their business performanceby maximizing target customer base, turnover, profitability and strategic capabilities. This researchwill investigate that how motivational theories and approaches are related to business performanceto reach success in the competitive market. Background of the organizationNext Plc is UK-based multinational clothing distribution company headquartered in Enderby,and traded on LSE, constituents of FTSE 100 Index. It is one of the largest retail organizationswhich target is to deliver top-quality, innovative, stylish and design clothing goods to the customersto become a leader. This research study will investigate that whether there is any kind of direct orindirect relationship exist or not between motivational theories and business performance in thisretailing organization. Statement of the problemHuman sources are become the essential determinants of running a successful business asemployees’ productivity, skills, commitment, competencies and potential are the key to corporatesuccess. Without motivating workers and satisfying their need, Next Plc will not be able to conductoperations successfully in the market. However, selection of appropriate and suitable motivationaltechnique and factors like allowances, bonus sharing, rewards, more responsibility and many othersassists entity to drive more workers efforts and result in higher satisfaction. Contrary to this, if NextPlc’s managers, directors and executives do not motivate their workforce effectively than it mayface difficulties due to losing skilled and talented employees, high absenteeism, poor performance,high turnover and late coming (Singh, 2011). This is the reason why researcher is forced toinvestigate the relationship or association between various theories of motivation and organization’sperformance. By effectively identifying the linkage between both the elements, companies will beable to use the best strategy to gain improved workers efforts and results in higher satisfaction andproductivity. Aim of the studyThis research will be conducted to examine the link between motivational theories andbusiness performance of Next plc. Specific objectivesProposed investigation will be based upon the several objectives, listed below:To assess the importance of motivation in commercial establishments To investigate different ways, theories and approaches to motivate and encourage Next Plc’s4

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