International Business Strategies Assignment.

International Business Strategies
Assignment
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Table of Contents
Introduction................................................................................................................................2
Reasons behind TACOBELL failure in Dubai..........................................................................2
Strategies for TACOBELL for reviving businesses in UAE.....................................................2
Reasons behind Donkin Donuts failure in India........................................................................2
Strategies for Dunkin Donuts for reviving businesses in India..................................................3
Reasons behind TESCO failure in USA....................................................................................3
Strategies for TESCO for reviving businesses in USA..............................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5
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Introduction
Strategies aids the companies to sustain in the market. For international expansion
companies must consider optimal strategies because then only sustainability of the company
assured in foreign locations (Wieland et al., 2017). In this report, three companies will be
analysed and the core reason behind their failure in international business will be identified.
Reasons behind TACOBELL failure in Dubai
In 2008 TACOBELL entered Dubai’s food industry. Despite of the store located in
the prime location of Dubai, TACOBELL failed to sustain in the Dubai’s market. In Dubai
TACOBELL failed to satisfy the local taste buds of the population, people here failed to
crave for the Mexican food which TACOBELL has to offer. Lack of international brand
recognition is also seeming to be another reason behind the failure along with lack of proper
physical store layout.
Strategies for TACOBELL for reviving businesses in UAE
In UAE, TACOBELL can occupy market share again if company adopts strategies
such as Localization strategy, company should involve local ingredients for preparing food
and along with this company should also increases its menu options (Shin et al., 2020).
TACOBELL should also design the stores in Dubai in such a way that a fine dining
experience is felt by the population.
Reasons behind Donkin Donuts failure in India
Donkin Donuts entered Indian market in 2012, after its entry in the market company
incorporated Localization strategy by involving local ingredients, company even offered
burgers to sustain in the market. Yet company failed in India because the breakfast strategy of
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