Analysis of Collapse of the Company Taco Bell in Market of Dubai 2022

Running head: MANAGEMENT
Management
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1MANAGEMENT
Table of Contents
Analysis of Collapse of the Company Taco Bell in Market of Dubai.............................................2
Evaluation of Different Strategies for Reviving Business...............................................................2
Analysis of Collapse of the Company Donkin Donuts in Market of India.....................................3
Evaluation of Different Strategies for Reviving Business...............................................................3
Analysis of Collapse of the Company Tesco in market of USA.....................................................4
Evaluation of Different Strategies for Reviving Business...............................................................4
References........................................................................................................................................6

2MANAGEMENT
Analysis of Collapse of the Company Taco Bell in Market of Dubai
Taco Bell has a huge presence in the market of the United States of America wherein the
Mexican style fast food chain has nearly 6500 stores in the USA; however, the company has had
trouble taking off abroad especially in the United Arab Emirates market. The reason for the
failure of the company was due to the owners wherein they did not have any knowledge
regarding the preferences of the customers in the market and it impacted their growth drastically
in a negative manner. The deficient of proper customization as per the tastes and preferences of
various kinds of customers along with loopholes in the market related research of the Dubai
market are the two major aspects which were overlooked by the owners and it created lack of
profitability and revenue growth (CNBC.com, 2020).
Evaluation of Different Strategies for Reviving Business
As commented by Steenkamp (2017), the ability for expansion of the business of Taco
Bell is highly essential in the globalized world of today. In case of company, to expand and
maintain their presence in the UAE market, the Localization could have been the most effective
strategy that is the key for the global growth. Localization allows the more of the customers to
learn regarding the products as well as services and it helps in increasing the customer base in a
proper manner (Taddei & Patera, 2018). As there have been substantial differences across the
nations with regards to the tastes and preferences of the different customers, in such scenario, the
localization could have improved the market share of the company Taco Bell in market of Dubai.
In the market of Dubai, the customers mostly prefer the dishes which are non-vegetarian in
contrast to the different American countries and in such scenario, the same could have been
taken care by the application of the Localization Strategy in a suitable manner. Through the