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Case Study on the Principles of Management

   

Added on  2020-05-08

6 Pages1203 Words40 Views
Running head: PRINCIPLES OF MANAGEMENTPrinciples of ManagementName of StudentName of the UniversityAuthor Note

1PRINCIPLES OF MANAGEMENTPart 1SynopsisThe case study focused on the organizational issue of DHP Stores Inc. The issue centeredon the note being sent by Adams, the Vice-President of Branch Operations. The note centered onthe issue of lack of marketing campaigns for the new credit card promotion being visible on thestores. This made Mr. Patton blurt out his anger on the store managers on the three Torontostores. This made Lisa analyze the entire situation. On extensivelyscrutinizing the reportedallegations, Lisa actually found out that there was actually lack of promotional materials ondisplay at the company stores. SymptomsLisa found out thatthere was inadequate promotional content in the stores. The employeeslacked the sense of urgency for promoting the credit cards and they were busy doing “seasonalpromotions”. The aim of the marketing campaign of the credit card was to increase the numberof customers that would opt for the cards. However, Lisa felt that the most number of customersignups would happen through the process of store promotions. But, unfortunately, there wasleast number of promotional displays at the store level, however, there were print mediacampaign.ProblemsThere were issues with the implementation of the promotional content for the credit cardsand there was debate about the ownership of the job. It was argued whether the promotionfunction was a duty of the marketing team or they were the job role of the operational team.After

2PRINCIPLES OF MANAGEMENTthe implementation of the marketing campaign of the credit cards, there was a noticeable reducedenthusiasm level of the employees. They gave least importance to the sale of the credit cards,which was a major source of concern for the organization. This hampered the rapid sales growthof the credit cards and this was the major source of problem for the Branch Operations Manager. CausesThe main issue of the confusion in the case study was due to the misunderstanding of thejob functions and whether promotion of the cards was operational duty or marketing duty. Thefollowing reasons are responsible for this issue-Not clear job role- The main cause of the issue was the lack of job role of the employees.The departments were not clear about their job duties well and the job of the departments.This created confusion regarding the exact job role of marketing department and theoperations department. HR department fault- The HR department is responsible for the identification of the jobroles, duties and job descriptions of the individual employees. The human resourcepersonnel are also responsible for making the employees understand about their job roles.The employees of the organization did not have clear idea about their job responsibilitiesand the HR department can be held responsible for it. Lack of guidance of senior management- When the credit card was launched, the seniormanagement should have guided the employees regarding their individual job tasks. Thelack of involvement of the senior management and the lack of information beingprovided to them. This causes misunderstanding in the team and ultimately the promotionof the credit cards was not done.

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