logo

MGMT 121 Principle of Management : Assignment

   

Added on  2020-05-08

6 Pages1452 Words109 Views
Running head: PRINCIPLE OF MANAGEMENTPrinciple of managementName of the studentName of the universityAuthor note

1PRINCIPLE OF MANAGEMENTPart 1Synopsis and Symptoms in D.H.P. Stores IncThis is a case study, which portrays the issues in the organization named D.H.P. stores.D.H.P. stores are a retailer of consumer goods in the market and have many outlets acrossCanada. The focus of the organization is one the house ware and hardware. The competitiverivals for the organization are Home Hardware and Canadian Tire. Lisa, the Vice President of themarketing department and have decide to launch credit cards so that retain the present consumersand gain more consumers in the market. This would facilitate in the expansion of the businessand increase the amount of sales in each of the stores (Dengue, 2017). The main issue is that Ray Patton had gone to the stores and misbehaved with the peoplein the organization. This had created tension within the store managers and the marketing team.This has caused the Vice President of operations department to be furious and an explanation isrequired to make him understand what the main problem is (Rudani, 2013). The rival companiesin the industry all have their own sets of credit cards so the organization will have to implementthis strategy if they want to compete with the other companies in the market. Problems and causesThe other issue was that there was lack in the promotional materials in most of the storesand the operations were reluctant in selling the products. Lisa had gone to five to six store andhave found out that there were lack in the promotional materials in the market. This policy wasthe way of gaining loyalty of the consumers in the market. However, after ten days from thelaunch of the promotional activity it is seen that many of the stores had little promotional

2PRINCIPLE OF MANAGEMENTmaterial for display (Wisner, Tan & Leong, 2014). Lisa felt that the consumers can be acquiredmainly at the store level so it was important that the promotional materials would have displayedand the operations department would have to make some effort so that the credit cards could besold to the present consumers and the new consumers. When the proposition was made, it wasdecided that finance will handle all the aspects of administration, credit and collection. Themarketing was supposed to handle the launching of the card all over the nation and otherpromotional activities to support the development of the product campaign. The operations weresupposed to handle the sales of the product. However, it has been seen that the operationsdepartment are not following the instructions that had been decided in the meeting. The head ofthe operations decided that selling of the product is the department of the operations as this aproduct which will help in increasing the loyalty of the consumers (Stark, 2015). Even though the operations department took the initiative to sell the product however, itis seen that they are reluctant about the selling of the product. The majority of the stores are notusing the promotional materials and the store managers are not pushing the employees to makean effort sell the credit cards. Thus, if the operations are not doing their work properly then themarketing campaign will fail and the capital that have been spent on this campaign will bewasted and the organization will be unable to implement the strategy that has already beenapplied by the market competitors (Cohen, Krishnamoorthy & Wright, 2017). This can be causefor the downfall of the organization and it will be tough for the organization to maintain theirsustainability in the market. Thus, these are the issues and the problems that the organization iscurrently facing.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Case Study on the Principles of Management
|6
|1203
|40

MGMT 121 Principles of Management Assignment
|8
|1357
|83

MGMT 121 Principles of Management
|6
|796
|35

Case Study on Principles of Management
|9
|1989
|50

Pivot Training at Amazon | Report
|11
|2474
|17

Management Information Systems Assignment
|10
|2648
|26