Case Study on Principles of Management

Running head: PRINCIPLES OF MANAGEMENT
Principles of management
Name of student
Name of University
Author note

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PRINCIPLES OF MANAGEMENT
Table of Contents
Synopsis...........................................................................................................................................3
Symptoms........................................................................................................................................3
Problems..........................................................................................................................................4
Causes..............................................................................................................................................5
Alternatives......................................................................................................................................5
Proposed solution.............................................................................................................................6
Implementation................................................................................................................................7
References........................................................................................................................................8

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PRINCIPLES OF MANAGEMENT
Synopsis
From the case study, it could be understood that the business organisation DHP Stores
Inc. lacked certain strengths to manage marketing campaigns for the promotion of new credit
cards to ensure customer trust and loyalty. D.H.P. Stores Inc. is a consumer based retail company
that provides good quality hardware and houseware items to the customers for fulfilling their
daily needs and requirements. Due to the immense competition in the market by Canadian Tire,
Home Hardware, etc., the organisation has planned for new credit cards delivered to the
customers. This would provide them with additional $25 credit and other benefits that could be
obtained by signing on for the first monthly bill. Ray Patton has criticised the marketers of the
company for not managing the marketing and promotional campaigns properly, which is one of
the most important things to be considered rather than focusing on seasonal promotions. The
finance and marketing departments could not properly implement the credit card promotion
campaign, and there had been criticisms related to the lack of financial functions to monitor,
collect, administer and authorize the credit card facilities (Adler, Elmhorst & Lucas, 2012). Thus,
the focus was on the promotion of credit cards to expand customer base and gain their trust and
loyalty, rather than just prioritising on the advertisements of products and services of D.H.P.
Stores Inc., Canada.
Symptoms
There could be various negative symptoms or effects created due to the lack of promoting
the program for introducing new credit card for the customers. There was lack of marketing
campaign materials and data, because of which the introduction of new credit cards could not be
done appropriately. Few symptoms of not introducing the new credit card facilities or program