E-commerce Strategies of Amazon and Walmart

Running head - E-COMMERCE
E-Commerce
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Introduction
E-commerce have been one of the prominent growth in the business sector. It have
been growing its wings exponentially from the rise in sales to the rise in the revenue too. The
process of e-commerce in a nutshell could be described as the process of buying products and
selling them by all means of electronic equipment and supports like internet and other mobile
applications that are made for supporting e-commerce process. The process of e-commerce
have been increasing the sales of the products as the rise of technological development have
been making a huge impact on the rise of ecommerce as well. In the business of e-commerce,
many supermarket are also entering for competing with the new era of retail. Out of these
supermarket hubs, Walmart is one of the prominent name, which have been enacting the
concept of e-commerce in their organization as well (Laudon & Traver, 2016). However,
compared with another e-commerce hub, Amazon, it have been making a huge change in the
prospect of their retail as well through e-commerce.
The following case study would be discussing, comparing and contrasting the needs
of e-commerce in retail tycoons like Amazon and Walmart. In the case study, there would
also be discussing of various aspects like the strategies used by these organization for
supporting and upgrading the process of e-commerce, in-sourcing of materials, leverage and
assets of the retail tycoons as well.
Discussion
In respect to the digitalization of the market and coordinating with the modern market,
the modern consumers are also increasing the values are being able to shop online rather than
on brick and motor retails (Kim & Peterson, 2017). The major asset that Wal-Mart have
acquired recently which would initially help them in competing with Amazon and other
retailer is the acquisition of Jet.com. Other than that, Wal-Mart are now currently testing

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some of the self-driven cars in the state of Arizona. These cars are specially designed for the
picking up the customers for grocery shopping. These cars are automated for picking up
customers from their pickup points and dropping them to their destination for completing the
detour. The organization is also undertaking experiments in their research and development
facility for the implication of robots for pricking groceries and processing the pickup orders
in their stores at New Hampshire (Rutherford et al., 2016). And lastly the expansion of the
stores retail by signing contract with more than 1,100 brands have become a prominent action
plan or asset of Wal-Mart for competing with Amazon or other retail stores. This have helped
Wal-Mart in getting a grip on the market analysis and also help them in taking some action
steps in order to make significant approaches for competing with Amazon (Goolsbee &
Klenow, 2018).
Amazon is the biggest e-commerce retail organization, which is currently being
operated around the globe by millions of customers. As being the leading e-commerce
organization, Amazon also have some competition in being in the market of retail business
(Akter & Wamba, 2016). Walmart is one of the biggest competition in the market currently
that is operating against Amazon prominently. Amazon is considering in opening their own
retail stores, for competing directly with Walmart on the field. With the name of Amazon Go,
the organization have been planning for opening these retail stores for providing competition
to the Walmart retail stores. Another asset that have been inherit by Amazon is the
application of marketing strategies of the organization for boosting their sales. In this aspect,
Amazon would be having a greater approach over the e-commerce market in aspect of the
selling their products to the potential customers as well (Rahayu & Day, 2015).
Walmart have been keeping a keen understanding of the market of e-commerce and
trying to make enter market as well. The warehouse chain of Walmart, also known as the
Sam’s club is the warehouse unit of the organization (Sambhanthan & Good, 2016). It have