Case Study: Samsung Galaxy S10 +

Running head: CASE STUDY: SAMSUNG GALAXY S10 +
Case Study: Samsung Galaxy S10 +
Name of the Student
Name of the University
Author Notes:

CASE STUDY: SAMSUNG GALAXY S10 +1
Executive Summary
Samsung has been recognised as one of the major players in the smartphone market that
currently exists. As a result of the same they have been subject to mixed reactions from the
consumer community. Samsung Galaxy S10 + is the recent flagship product that has been carried
out by the company. Consumer behaviour is an important consideration that must be catered to
by companies before the operate in a market. Thus, the aim of the paper is to critically analyse
marketing strategies and the communication mix for the Samsung Galaxy S10 +. Finally,
strategic recommendations have been made to help improve the already impressive performance
of the Samsung Galaxy S10 +.

CASE STUDY: SAMSUNG GALAXY S10 +2
Table of Contents
Service Overview.............................................................................................................................3
Critical Analysis..............................................................................................................................3
Marketing Strategy......................................................................................................................4
Communication mix....................................................................................................................6
Strategic Recommendations............................................................................................................7
REFERENCES................................................................................................................................9

CASE STUDY: SAMSUNG GALAXY S10 +3
Service Overview
Samsung has been recognised as one of the top companies in the world who produce
smartphones. The Samsung galaxy line of smartphones has been one of the most popular
smartphones and the company is one of the biggest reasons behind the acceptance that the
company has been subject to (Kim and Mauborgne 2014). The main competitors of the company
are in the form of Google, Apple, One Plus and others (Cecere, Corrocher and Battaglia 2015).
These companies have been carrying out innovations that have been carrying out innovation in
the market that they operate in. Apple was the first company to carry out the initiatives of the
company in the form of the iPhone (Vogelstein 2013). After the incident, series of innovations
have been carried out by various companies out of which the Samsung was one of the companies
who had the most noticeable performances. Since, then the company has been carrying out
innovations as a result of which the consumer community has been subject to various innovative
smartphones that they have derived utility from (Carrillo et al. 2019). Furthermore, the company
has been able to carry out innovation and constantly updates the technology paired with updates
that has been responsible for the acceptance that the company received the consumers in all the
markets that they have been operating in. The Samsung Galaxy S10 + is the latest innovation
that has been carried out by the company and the aim of the paper is to identify the marketing
strategy that has been employed by the company along with the communication mix of the
company that would be coupled with strategic recommendations. Considering the service
overview, it is evident that the company is able to influence the behaviours of the customers with
the improved innovative solutions such as S10+. 13 out of 15 responses confirmed the fact that
they are influenced with the incorporation of the innovation in the mentioned product.